Company: Alexander Mann Solutions

Location: Toronto, ON

Expected salary:

Job date: Sun, 08 Dec 2024 06:48:13 GMT

Job description: Join our World of Talent. Millions look to us to progress their careers. We look to you.Global, culturally diverse, inclusive, and innovative – welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionizing how organizations approach talent acquisition, AMS stands as a world leader in the industry.Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us.https://www.weareams.com/The RoleHybrid in our Toronto office at 150 King Street West in Toronto (walking distance from union and on the subway line).Must have 6Sense experience or at minimum DemandBase experience (Mandatory requirement).Our opportunity is your chance to play a pivotal role driving our Account-Based Marketing (ABM) efforts and will manage the 6Sense ABM tool. In this role you will collaborate closely with sales and marketing teams to identify and nurture high-value opportunities and drive revenue growth.If this interests you then, let’s talk!This role will oversee our 6Sense tool, managing data accuracy and predictive insights to our drive account-based strategy, while also coordinating targeted digital advertising on LinkedIn and display networks to engage high-value accounts. In addition, they will ensure advertising budget adherence, optimize spend for maximum ROI, and produce clear, actionable performance reports.The ideal candidate will have experience in managing digital advertising campaigns, particularly across display and LinkedIn, with a focus on budgeting, performance optimization, and data-driven decision-making.This role will report into the Head of Marketing Operations.Key AccountabilitiesWhat you’ll be doing:6Sense Platform Management:

• Oversee daily operations of 6Sense, ensuring accuracy in data, segmentation, workflow automation and SFDC data enrichment.
• Utilize 6Sense’s predictive analytics to identify target accounts and run account-focused campaigns.
• Provide support to marketing and sales teams to ensure effective platform usage.

Digital Advertising Management:

• Manage and optimize digital advertising campaigns across display networks and LinkedIn, ensuring alignment with ABM strategy and targeted messaging.
• Continuously assess campaign performance and adjust strategies to drive optimal results and providing feedback to creative team for ad development.

Budget Management & Reporting:

• Lead the management of the digital advertising budget, with a focus on efficient allocation across display and LinkedIn to achieve the highest possible ROI.
• Provide regular updates on budget utilization, making real-time adjustments as necessary to optimize spend.
• Develop and deliver reports on campaign performance, budget adherence, and key metrics such as pipeline contribution, ROI, and account engagement.

Skills & ExperienceYou’ll need to demonstrate:

• Extensive experience with 6Sense optimization or DemandBase. We are open to candidates with Zoominfo, Rollworks, Clearbit, Bombora or Terminus

Seeking experience in Account-based marketing strategies, Digital advertising management, Data analysis and optimization and Marketing automation platforms * Proficiency in CRM systems and marketing automation tools

• Hands-on experience managing digital display and LinkedIn ads
• A focus on data analysis and using insights to inform decision-making is essential.
• A solid foundation in B2B marketing concepts is necessary for developing and executing effective ABM campaigns.
• Proficiency in using data analytics tools can enable more sophisticated data analysis and reporting.
• The ability to adapt to changing market conditions and technologies is essential for staying ahead in the rapidly evolving ABM landscape.
• Understanding sales methodologies and processes can facilitate collaboration with the sales team and ensure alignment between marketing and sales efforts

OtherWhy AMS?At AMS, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems.We come from every walk of life, and our culture is open and inclusive. Our people enjoy flexibility, autonomy, and being trusted to work their way. We offer you career opportunities in every direction you want to explore. It’s our world but you can do it your way.We offer:

• Full training and support
• High value and challenging work
• A vibrant, diverse, and collaborative culture
• Flexible working
• A competitive reward and benefits package*
• The opportunity to embark on a recruitment career with one of the world’s leading recruitment companies

Our culture of inclusion and belonging.At AMS, different is not just good, it’s valuable. As a global organization, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by lawWe welcome applications from people of all backgrounds, and all aspects of employment are based onIf you require any accommodations or have any accessibility needs, please reach out via email or make a member of our Talent Acquisition team aware at any time.Hit the Apply now button to get your journey started!Share this jobSigning up for a job alert is easy, fast and smart. We will let you know when jobs that fit your search
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AMS is a global leader in talent outsourcing and consulting, seeking a candidate with 6Sense experience to manage their Account-Based Marketing efforts in their Toronto office. Responsibilities include overseeing the 6Sense platform, managing digital advertising campaigns, and budget management. The ideal candidate should have experience in digital advertising, data analysis, and B2B marketing. AMS offers a supportive and inclusive work environment with training, flexible working arrangements, and career development opportunities. They are an equal employment opportunity organization that values diversity and inclusion.