Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Thu, 29 May 2025 05:55:42 GMT

Job description: DescriptionPosition at GroupM NexusAccount Manager, Paid SocialOVERVIEW:The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels.As the Account Manager, you will be responsible for the day-to-day management of a client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.YOUR IMPACT:

• Manage paid social media campaigns (Facebook, Twitter, Snap, LinkedIn, Pinterest)
• Create, manage and execute strategic paid social plans that meet client’s goals.
• Define a campaign strategy and deliverables plan that exceeds client expectations.
• Create, present and gain client approval on campaign strategies and tactics.
• Oversee and deliver on Account Management business processes.
• Forecast, generate and maximize revenue opportunities with clients.
• Monitor, track, evaluate and optimize campaign performance to maximize client investment.
• Cross-functional campaign development with internal biddable teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

YOUR QUALIFICATIONS:

• Hands on experience planning and executing paid social campaigns
• In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, Linkedin, Pinterest)
• Great attention to detail and time management skills
• Minimum of 2-3 years of paid social experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset

Position Summary: Account Manager, Paid Social at GroupM Nexus

Overview:
The Account Manager for Paid Social is tasked with developing and executing strategies for paid social media campaigns across various platforms, ensuring alignment with clients’ business goals.

Key Responsibilities:

• Manage and execute paid social media campaigns on platforms like Facebook, Twitter, Snap, LinkedIn, and Pinterest.
• Create and present strategic plans that align with client objectives and exceed expectations.
• Oversee account management processes, ensuring effective communication and client satisfaction.
• Track, evaluate, and optimize campaign performance to enhance client ROI.
• Collaborate with internal teams and other media agencies.
• Stay informed on industry trends and consumer behavior to recommend improvements.
• Assist in creating new business presentations and best practices documentation.

Qualifications:

• 2-3 years of hands-on experience in paid social campaign management.
• Strong knowledge of paid social platforms.
• Excellent attention to detail, time management, and professional client interaction skills.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• A technical and analytical mindset.