Company: State Farm

Location: Orlando, FL

Expected salary: $40000 – 60000 per year

Job date: Thu, 08 May 2025 03:32:50 GMT

Job description:

Job Description: Marketing Specialist

Overview:
Join our dynamic team as a Marketing Specialist, where your primary mission is to enhance the lives of our customers. You will proactively market relevant products and services that align with their needs, ultimately contributing to their overall satisfaction and loyalty.

Key Responsibilities:

• Proactive Marketing: Develop and implement marketing strategies to promote products and services that enhance customer experiences.
• Customer Engagement: Foster relationships with customers by understanding their needs and presenting tailored solutions that add value to their lives.
• Content Creation: Collaborate with cross-functional teams to create compelling marketing content, including newsletters, social media posts, and promotional materials.
• Data Analysis: Monitor and analyze market trends and customer feedback to refine marketing strategies and improve outreach efforts.
• Campaign Management: Plan and execute marketing campaigns from conception to evaluation, ensuring alignment with business goals.

Agency Departments:

1. Sales and Customer Service: Work closely with the Sales team to align marketing efforts with customer acquisition and retention strategies, ensuring a seamless customer journey.

2. Product Development: Collaborate with Product Development to stay informed about new offerings and advocate for customer-centric features based on market research.

3. Creative Services: Partner with the Creative Services department to design engaging promotional materials and branding initiatives that resonate with our target audience.

4. Data Analytics: Engage with the Data Analytics team to leverage insights that drive decision-making and improve marketing effectiveness.

5. Public Relations: Coordinate with Public Relations to enhance brand visibility and reputation through strategic communications and community outreach.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing or a similar role.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Creativity and an eye for detail in content creation.

Join Us:
If you are passionate about making a difference in customers’ lives through innovative marketing strategies, we invite you to apply and be part of our mission to help customers thrive.