Company: FPI Management

Location: Orlando, FL

Expected salary: $52000 – 56000 per year

Job date: Wed, 09 Jul 2025 22:45:08 GMT

Job description:

Job Title: Marketing Coordinator for Apartment Community

Job Description:

As the Marketing Coordinator for our apartment community, you will be responsible for crafting and implementing effective advertising and marketing strategies to attract potential residents. Your primary focus will be on enhancing our community’s visibility and appeal through various channels, ensuring that we meet and exceed leasing goals.

Key Responsibilities:

• Develop and execute comprehensive marketing plans to promote the apartment community.
• Monitor and analyze closing ratios related to phone and walk-in traffic, ensuring alignment with FPI policies.
• Oversee the timely and accurate updates of all online marketing platforms, including but not limited to Craigslist, social media, property websites, and other relevant sites.
• Collaborate with the leasing team to optimize lead generation efforts and enhance the overall resident experience.
• Create engaging promotional materials, including flyers, e-blasts, and social media content.
• Conduct market research to identify trends and competitor strategies, adjusting our marketing approach as necessary.
• Track and report on marketing performance metrics to assess the effectiveness of implemented strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Previous experience in marketing, preferably within the real estate or property management industry.
• Strong communication skills, both written and verbal.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze data and make data-driven decisions.

Join us in creating a vibrant living experience for our residents while enhancing the visibility of our apartment community through innovative marketing strategies!