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American Express – Analyst/Sr Analyst, Marketing – Toronto, ON

Company: American Express

Location: Toronto, ON

Job description: Job Description:Analyst/Sr Analyst, MarketingYou Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let’s lead the way together.The Member-Get-Member (MGM) program is the biggest driver of external Card acquisition for the market, leveraging our existing Cardmember relationships to drive referrals for both Consumer and SBS Cards. This digital program spans multiple channels as well as both Cardmember and Prospect journeys.How will you make an impact in this role?As a key member of the team, you will be responsible for driving continued growth of the program while optimizing efficiency. This includes innovating to grow penetration of referring Cardmembers, expanding into new channels, and optimizing our offer strategy and anti-gaming controls. We are looking for a motivated self-starter with a solid Marketing and analytical background as well as a proven track record of building relationships and collaborating across teams to drive shared outcomes. Core responsibilities will include:

  • Drive profitable acquisition of cards and execute campaigns within budget and timelines
  • Evolve compelling cardmember and prospect communications to increase conversions throughout the MGM program
  • Work closely with acquisition & product teams, Legal, Compliance and external agencies to deliver successful 360-degree marketing campaigns
  • Analyze the channel and campaign results to help inform future business strategy and marketing campaigns
  • Identify and execute on new opportunities to promote the referral program to existing cardmembers and increase penetration within our active base of customers
  • Work with central excellence teams to launch new capabilities and marketing automation to meet and exceed acquisition targets
  • Work with external and internal partners to execute a multi-year roadmap for the channel

Qualifications:

  • Marketing expertise, digital and/or acquisition experience a plus Excellent relationship-building, collaboration, and communication skills across a diverse group of internal and external partners
  • Highly analytical mindset and a history of leveraging data to make decisions, drive change and find continual improvement
  • Strong project management skills with a proven ability to take initiative, champion a project from conception through implementation and evaluation
  • Detail-oriented and ability to execute with high degree of accuracy
  • A passion for innovation and staying on top of technological trends
  • Ability to thrive in a matrixed environment and manage multiple complex projects simultaneously
  • Exceptional communication and presentation skills, with ability to tailor a message to a diverse set of audiences
  • Cooperative vision that puts the success of the organization first and is willing to help others achieve their goals

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person’s age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express is looking for an Analyst/Sr Analyst, Marketing to join their team. The role involves driving growth in the Member-Get-Member program, overseeing card acquisition campaigns, analyzing results, collaborating with internal and external partners, and innovating to increase program penetration. The ideal candidate should have marketing expertise, digital experience, strong analytical skills, project management abilities, and a passion for innovation. American Express offers competitive salaries, bonus incentives, comprehensive benefits, flexible working arrangements, and career development opportunities. The company is committed to providing an inclusive and accessible work environment for all employees. The offer of employment is subject to background verification.
Title: Marketing Coordinator

Location: Toronto, ON

Company: Confidential

Salary: TBD

Description:

Our company is seeking a motivated and detail-oriented Marketing Coordinator to join our team. The ideal candidate will assist in creating and implementing marketing strategies to increase brand awareness and drive sales. Responsibilities include coordinating marketing campaigns, analyzing data, and tracking performance metrics. The Marketing Coordinator will work closely with the Marketing Manager to develop and execute various marketing initiatives.

Responsibilities:

– Collaborate with the Marketing Manager to develop marketing strategies
– Coordinate marketing campaigns, including social media, email, and online advertising
– Analyze marketing data and track performance metrics
– Assist in creating marketing materials, such as brochures, ads, and presentations
– Help maintain company website and social media profiles
– Monitor competitor activities and market trends
– Provide administrative support to the marketing team as needed

Qualifications:

– Bachelor’s degree in Marketing, Business, or related field
– 2+ years of experience in marketing or related field
– Strong analytical skills, with the ability to interpret data and generate insights
– Excellent written and verbal communication skills
– Proficient in Microsoft Office Suite and social media platforms
– Detail-oriented and highly organized
– Ability to work independently and prioritize tasks effectively

If you are a dedicated and creative individual looking to grow your career in marketing, we would love to hear from you. Apply now to join our dynamic team!

Expected salary:

Job date: Fri, 02 Aug 2024 22:39:46 GMT

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