Company: Mindshare

Location: Toronto, ON

Expected salary:

Job date: Fri, 09 May 2025 00:42:58 GMT

Job description: DescriptionMindshare – Analyst, Insights & AnalyticsAbout the jobThe opportunity
This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Junior Analyst to join the team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. You will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.Responsibilities

• Assist in analyzing media performance data across various platforms and contribute insights to help optimize paid media campaigns in coordination with the media team.
• Support in cleaning and organizing historical data to prepare it for analysis, while learning to ensure data quality and accuracy.
• Help build and maintain data visualization reports that highlight key trends and campaign performance metrics for team review.
• Work closely with cross-functional teams to provide analytical support and contribute to the evaluation of marketing strategies.
• Coordinate with the marketing and Martech teams to help ensure paid media campaigns are properly tagged, following established taxonomy guidelines.

How will you create an impact?
This role makes a difference by acting as a bridge between marketing teams and data experts, helping everyone work together better. It involves understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.What motivates you?

• You’re eager to understand customer needs and contribute to meaningful solutions that make a real impact.
• You’re naturally curious and excited to learn, always looking for new ways to grow your skills and support business goals.
• You enjoy being part of a collaborative team, where learning from others and working together leads to better results.
• You take initiative in your work, embracing challenges and striving to contribute with accountability and focus.
• You value integrity and honesty and aren’t afraid to ask questions or speak up when something doesn’t feel right.
• You believe in fostering a welcoming, inclusive environment where everyone can contribute and feel respected.

What We Are Looking For

• University degree in Information Systems, statistics, Computer science or similar or equivalent field.
• This is an entry-level role.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Patience in working through a backlog of data and make it clean.
• Excellent problem solving skills: Ability to clean and dive into messy data to find insights
• Some experience in digital media and analytics tools (Adobe Analytics, GA4, GMP, Meta, LinkedIn) and BI platforms (Power BI, Tableau, Datorama).
• Experience with open-source programming languages (R, Python) is a plus
• Basic understanding of database management and SQL is preferred.
• Understand the nuances between the different channels and media platforms to ask the right questions.

Job Summary: Analyst, Insights & Analytics at Mindshare

Opportunity Overview:
Mindshare seeks a Junior Analyst to merge Marketing Technology and Demand Generation, focusing on creating tailored customer journeys. The role involves analyzing marketing data, conducting media performance research, and providing actionable insights using tools like Adobe Analytics, Google Marketing Platform, and Power BI.

Key Responsibilities:

• Analyze media performance data to optimize paid media campaigns.
• Clean and organize historical data to ensure quality and accuracy.
• Build and maintain data visualization reports to showcase trends and metrics.
• Collaborate with cross-functional teams for analytical support and marketing evaluation.
• Ensure proper tagging of paid media campaigns in coordination with marketing and Martech teams.

Impact of the Role:
The position serves as a connection between marketing and data teams, enhancing customer understanding and improving marketing outcomes.

Candidate Motivation:

• Eager to understand customer needs and contribute to impactful solutions.
• Curious and interested in skill development.
• Enjoys collaborative efforts and values integrity.
• Embraces challenges and promotes an inclusive environment.

Qualifications:

• University degree in Information Systems, Statistics, Computer Science, or a related field.
• Entry-level position.
• Strong analytical skills with attention to detail.
• Familiarity with digital media analytics tools and BI platforms.
• Experience with programming languages (R, Python) and basic SQL knowledge is a plus.
• Understanding of different media platforms to ask insightful questions.