Company: Mindshare

Location: Toronto, ON

Expected salary:

Job date: Fri, 09 May 2025 07:08:47 GMT

Job description: DescriptionPosition at MindshareMindshare – Analyst, Insights & AnalyticsAbout the jobThe opportunity
This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Junior Analyst to join the team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. You will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.Responsibilities

• Assist in analyzing media performance data across various platforms and contribute insights to help optimize paid media campaigns in coordination with the media team.
• Support in cleaning and organizing historical data to prepare it for analysis, while learning to ensure data quality and accuracy.
• Help build and maintain data visualization reports that highlight key trends and campaign performance metrics for team review.
• Work closely with cross-functional teams to provide analytical support and contribute to the evaluation of marketing strategies.
• Coordinate with the marketing and Martech teams to help ensure paid media campaigns are properly tagged, following established taxonomy guidelines.

How will you create an impact?
This role makes a difference by acting as a bridge between marketing teams and data experts, helping everyone work together better. It involves understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.What motivates you?

• You’re eager to understand customer needs and contribute to meaningful solutions that make a real impact.
• You’re naturally curious and excited to learn, always looking for new ways to grow your skills and support business goals.
• You enjoy being part of a collaborative team, where learning from others and working together leads to better results.
• You take initiative in your work, embracing challenges and striving to contribute with accountability and focus.
• You value integrity and honesty and aren’t afraid to ask questions or speak up when something doesn’t feel right.
• You believe in fostering a welcoming, inclusive environment where everyone can contribute and feel respected.

What We Are Looking For

• University degree in Information Systems, statistics, Computer science or similar or equivalent field.
• This is an entry-level role.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Patience in working through a backlog of data and make it clean.
• Excellent problem solving skills: Ability to clean and dive into messy data to find insights
• Some experience in digital media and analytics tools (Adobe Analytics, GA4, GMP, Meta, LinkedIn) and BI platforms (Power BI, Tableau, Datorama).
• Experience with open-source programming languages (R, Python) is a plus
• Basic understanding of database management and SQL is preferred.
• Understand the nuances between the different channels and media platforms to ask the right questions.

Position Summary: Analyst, Insights & Analytics at Mindshare

Overview
Mindshare is seeking a Junior Analyst to join their innovative team focused on enhancing customer journeys through Marketing Technology and Demand Generation. The role involves analyzing marketing data to improve brand performance, generate leads, and boost sales.

Key Responsibilities

• Analyze media performance data to optimize paid media campaigns.
• Clean and organize historical data to ensure quality and accuracy.
• Build and maintain data visualizations that track campaign metrics.
• Collaborate with cross-functional teams for analytical support in marketing strategy evaluations.
• Coordinate with marketing and Martech teams to ensure proper tagging of campaigns.

Impact
The role serves as a liaison between marketing and data teams, improving customer engagement insights and enhancing overall marketing outcomes.

Ideal Candidate Traits

• Eager to understand customer needs and contribute to impactful solutions.
• Naturally curious and eager to learn.
• Collaborative team player, comfortable taking initiative.
• Values integrity and inclusivity.

Qualifications

• University degree in Information Systems, Statistics, Computer Science, or related field (entry-level).
• Strong analytical skills with attention to detail.
• Experience with digital media analytics tools and BI platforms (e.g., Adobe Analytics, Power BI).
• Familiarity with programming languages (R, Python) and basic SQL is a plus.

Ideal candidates should be patient and methodical in working with data while understanding the nuances of various media channels.