Job title: Analyst-Marketing– Digital Capabilities

Company: American Express

Job description: Job Description:

Global Commercial Services (GCS) is the global leader in providing payments solutions for Small, Medium and Large businesses. Our products & services deliver a number of benefits to our customers, including financial flexibility, increased visibility into their business spending, added control, improved efficiency, rewards and cost savings. Our card programs also help keep employees safe, secure and productive while on the road.

The Analyst for Marketing–Digital Capabilities, Global Commercial Services (GCS) will be responsible for driving SME and LM growth with site, e-applications and marketing automation in digital and sales channels. These capabilities will be driven through data analysis, insights and partnering with business stakeholders.

Primary responsibilities of this position include:

• Launch and implement enhancements to acquisition sites and e-application journeys through collaboration with internal stakeholders
• Launch marketing automation capabilities across all prospecting channels to drive prospect nurturing and lead generation

• Build and leverage strong working relationships with key stakeholders including GCS Sales teams, Consumer Marketing, Global partners, Product and Compliance to drive successful initiatives aimed at enhancing digital capabilities
• Develop measurement, reporting, and analytics for digital capabilities and continuously monitor performance against targets, analyze what is working / not working, identify areas for improvement and provide actionable recommendations
• Monitor and provide analysis on market trends and the competitive environment, ensuring digital capabilities continue to be industry-leading and best-in-class

Qualifications

• Minimum 3 years’ experience in digital marketing primarily in digital acquisition and digital optimization
• Personable, forward customer-first thinker that challenges the status quo with proven ability to drive results in a dynamic, collaborative and fast-paced environment
• Strong analytical and reporting skills with proficiency with MS Office (Excel and PowerPoint), Salesforce.com experience preferred
• Strong ability to learn quickly and adapt effectively with new dynamic plans, platforms and technologies
• A highly motivated self-starter with high energy and a very positive attitude
• Ability to work independently to manage multiple project priorities and details with multiple cross-functional teams
• A bachelor degree in business or marketing or related experience

In order to work in or visit any of our offices in Canada we require colleagues to be fully vaccinated against COVID-19

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person’s age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Expected salary:

Location: Toronto, ON

Job date: Sat, 19 Feb 2022 23:49:26 GMT

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