Company: CIBC

Location: Toronto, ON

Expected salary:

Job date: Thu, 10 Oct 2024 03:16:06 GMT

Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat You’ll Be DoingAs an Analyst, Simplii Digital Expansion, you’ll support the Director in the ongoing on-site & off-site analyses to identify, prioritize & execute campaign, project release, and evergreen A/B testing, personalization & optimization tactics. You’ll focus on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. As an Analyst, you’ll also be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights.At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.How You’ll SucceedDigital Implementation: You’ll support the execution of Simplii’s Digital Sales roadmap that supports a strong client experience including a personalization and cross channel strategy with the objective of increasing digital sales & engagement. You’ll review customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales. Using your strong partnership skills, you’ll identify new digital sales opportunities to address current or potential sales gaps.Collaboration & Campaign Management: You’ll support ongoing campaign and evergreen site analysis with the objective of identifying immediate and future ad, page, tool and application optimization opportunities. You’ll participate in discussions with key product groups and partners to review current on-site & off-site digital sales performance while proactively identifying next step campaign & optimization recommendations. Working in an agile environment, you’ll work with a cross functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets.Analysis: You’ll pull analytics from data visualization platforms and provide ongoing and final campaign test reports to key stakeholders, and maintain a test library. After a launch, you’ll track work with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.Relationship Management: You’ll create and manage functional relationships between Digital Expansion team and product partners across all Simplii products to ensure campaigns meet growth objectives and product goals. You’ll work with other CIBC teams including marketing communications, contact centre, CIBC digital, Payments, and technology to ensure all Simplii partners are supported.Who You AreYou have a degree/diploma in Marketing, Business, Communications, Computer Science or related field.You have demonstrated experience using marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance. You have developed digital sales roadmaps that integrate current & future marketing, sales and analytics capabilities.You have demonstrated experience in creating and implementing cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze and the Adobe Marketing Cloud platforms.You know that details matter. You notice things that others don’t. Your critical thinking skills help to inform your decision making. You bring strong analytical skills including a track record of making recommendations based on data driven business insights.You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends. You bring technical knowledge specific to digital marketing & analytics including working experience with Braze, Adobe, Salesforce, and Ada or other industry tools.Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise. You can partner and work closely with internal and external business partners to assess and recommend plans of action.Values matter to you. You bring your real self to work and you live our values – trust, teamwork, and accountability.What CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-161 Bay St., 4thEmployment Type RegularWeekly Hours 37.5Skills Marketing Campaigns

CIBC is looking for an Analyst for their Simplii Digital Expansion team, who will focus on personalized solutions for clients engaging with websites and mobile apps. The role involves supporting digital sales strategies, optimizing customer experiences, collaborating on campaigns, and analyzing data to drive performance. The ideal candidate has a degree in Marketing, Business, or related field, experience with marketing optimization tools, and strong analytical skills. CIBC offers competitive benefits and career development opportunities. The job is based in Toronto.