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Analytics Manager, Digital Marketing

Job title: Analytics Manager, Digital Marketing

Company: Manulife

Job description: Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

In this role, you will be working on the maintenance and analysis of data related to the Manulife Global Wealth and Asset Management marketing analytics segment and have a holistic responsibility to the Direct to Consumer business line.

The Digital Analytics Manager is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action. You will be responsible for building, expanding and maintaining the business intelligence capabilities for various segments like marketing and product across the organization and will collaborate with team members to assess, manage and respond to the ongoing needs for web analytics.

We are looking for someone with experience using a variety of data mining/data analysis methods to build and implement models and a proven ability to drive business results with data-based insights.


Responsible for the health of the data and managing upstream/downstream processes of data and linkages

Working closely with internal and external partners to ensure the correct standardization, processes and controls for ingesting data are in place across multiple systems

Making sure any data integrity issues are resolved in a timely manner by taking responsibility for the execution of steps to fix the error

Manage any enhancements to the data infrastructure by ensuring that all key stakeholders are held accountable and delivering on requirements in a timely manner

Assess the effectiveness and accuracy of new data sources and data gathering techniques

Expand our BI footprint for our reporting capabilities

Understanding of data transformation and dataflows to support BI reporting

Use predictive modeling to increase and optimize customer experiences, ad targeting and other business outcomes

Lead initiatives to integrate new data sources/feeds into the BI tool

Drive consistent engagement on data and ensure the data is utilized in all pockets of the business

Develop processes and tools to monitor and analyze model performance and data accuracy

Quickly able to develop enough business insight to connect data sources across multiple diverse and complicated systems

Job Requirements:

Minimum of a bachelor’s degree in statistics, computer science, engineering or related field

5+ years of experience

Experience with managing APIs and building data architecture

Strong knowledge of SQL and JSON expertise

Experience using statistical computer languages (R or Python) to manipulate data and draw insights from large data sets

Comfortable with applying forecasting models in R or Python

Self-motivated team player with a specialist’s mindset on statistical and marketing analysis

Ability to turn large volumes of data into a concise story and generate actionable insights

Working knowledge of data visualization tools such as Domo, Qlik, Tableau

Ability to work under pressure of deadlines

Strong organizational, communications, and time management skills


Creative and innovative thinker with a solution-oriented approach

Ability to build and maintain strong relationships at all levels of the organization

Ability to work independently and collaborate within a team environment

Ability to quickly respond to client requests and proactively anticipate needs

Propose strategic recommendations on data architecture for management approval


If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .


Expected salary:

Location: Toronto, ON

Job date: Thu, 12 Aug 2021 22:15:13 GMT

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