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ApTask – Senior SEM Analyst – Toronto, ON

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Company: ApTask

Location: Toronto, ON

Job description: About Client:
The client provides information technology (IT) services, including business outsourcing, infrastructure technology, and application services. The application service offered by the company includes application development, maintenance, and support. The markets served by the company are financial services and insurance, healthcare, manufacturing, government, transportation, communications, and consumer and retail industries.Salary Range: CAD $70K-$80K/AnnumJob Description:

  • Applies advanced SEM knowledge to solve complex business issues and is regarded as an expert in the field.
  • Frequently contributes to the development of new ideas and methods.
  • Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
  • Leads and/or provides expertise to paid media tasks (especially SEM) and may participate in cross-functional initiatives.
  • Acts as an expert, providing direction and guidance to process improvements and establishing policies for the paid media agency or team.
  • Exercises significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives.
  • May provide mentoring and guidance to lower-level employees.

Responsibilities:

  • Manage SEM Campaigns (Google and Bing and any other Search Engine – for Search/Shopping Campaigns).
  • Manage Social Media Ads when applicable (Facebook, LinkedIn, Pinterest, TikTok, Twitter, and others).
  • Lead digital marketing agency.
  • Deliver a solution with a sound value proposition.
  • Execute the marketing plan or a solution through cross-functional alignment and coordination.
  • Based on an understanding of customer/segment needs, ensure that a paid media agency is fully armed with materials and messages to convert sales.
  • Create positioning, messaging, sales support, and solution content within a customer segment or industry context.
  • Identify/develop innovative/ breakthrough program metrics/benchmarks.
  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
  • Direct the development of messaging framework and content for marketing programs and vehicles.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 7+ years of SEM (Search Engine Marketing) experience.
  • Industry, sales, and/or channel experience.
  • Speak English and French
  • Additional Experience:
  • Experience working with marketing agencies
  • Experience in performance marketing
  • Google Analytics (expert knowledge)
  • Google Ads
  • Search Ads 360
  • Bing
  • Social Networks (Facebook, Pinterest, LinkedIn, Twitter, TikTok, etc)
  • Excellent written/oral communication and analytical skills.
  • Excellent interpersonal skills; ability to build and manage virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Excellent influencing and consensus-building skills.

Plus:

  • Google Search Console
  • SEM Rush
  • Ahrefs
  • Among others related to Paid search
  • Knowledge and Skills:

About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-certified company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.If you have any concerns or queries about your personal information, please feel free to contact our compliance team at .
The client provides IT services such as business outsourcing, infrastructure technology, and application services, serving various industries. The job description includes applying advanced SEM knowledge, managing SEM campaigns, leading digital marketing efforts, and overseeing messaging framework development. The required education and experience consist of a BA or BS in Marketing, 7+ years of SEM experience, and proficiency in English and French. Additionally, experience with marketing agencies, performance marketing, and various tools such as Google Analytics and Google Ads is desired. The role also involves collaborating with cross-functional teams and managing virtual teams effectively. ApTask, the company offering the job, provides a range of workforce solutions and talent acquisition services, emphasizing diversity and inclusion in the workplace. Applicants may need to attend interviews in person or by video conference, and their personal information is handled with confidentiality and compliance with data protection laws.
Job Description

Machine Shop Labourer

Our Bedford based client, a metal fabricating shop, requires a laborer to help with shop upkeep, basic machine operation, and manual labour tasks. Must be willing to work well with others, have a strong work ethic and ability to learn new skills. Experience in a manufacturing environment will be an asset.

Duties include:

– Shop upkeep (cleaning, organizing, etc.)
– Assisting machine operators with tasks as needed
– Manual labour tasks such as lifting, bending, and carrying
– Additional duties as assigned by supervisor

Skills and Qualifications:

– Ability to work in a fast-paced environment
– Strong communication skills
– Basic math skills
– Experience in a similar role an asset, but not required

If you are a reliable and hard-working individual looking for a full-time opportunity with room for growth, please apply now.

Expected salary: $70000 – 80000 per year

Job date: Tue, 11 Jun 2024 22:01:14 GMT

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