Company: Lake Nona Wave Hotel

Location: Orlando, FL

Expected salary:

Job date: Tue, 22 Apr 2025 23:15:21 GMT

Job description:

Job Description: Conference Services Marketing Coordinator

Overview:

We are seeking a dynamic and results-oriented Conference Services Marketing Coordinator to develop and implement a comprehensive marketing plan aimed at driving attendance and engagement for our conferences throughout the year. This role will focus on prospecting and soliciting potential attendees, exhibitors, and sponsors, utilizing a variety of marketing strategies and tactics.

Key Responsibilities:

1. Marketing Plan Development:

   • Create and execute a year-round marketing plan for conferences, outlining clear goals and objectives.
   • Adjust strategies and tactics based on performance metrics and market trends.

2. Prospecting & Solicitation:

   • Identify and reach out to potential attendees, sponsors, and exhibitors through targeted campaigns.
   • Build and maintain relationships with key stakeholders to enhance outreach efforts.

3. Content Creation:

   • Develop engaging marketing materials, including brochures, email campaigns, social media posts, and website content.
   • Collaborate with internal teams to ensure cohesive messaging and branding.

4. Event Promotion:

   • Manage promotional campaigns across multiple channels, adapting messages for specific audiences.
   • Utilize digital marketing, social media, and traditional advertising techniques to maximize exposure.

5. Performance Analysis:

   • Track and analyze marketing campaign performance, providing regular reports and insights.
   • Adjust strategies as necessary to achieve attendance and revenue goals.

6. Collaboration:

   • Work closely with the conference planning team to ensure alignment between marketing efforts and event logistics.
   • Coordinate with external vendors and partners to enhance marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, with a focus on event promotion and management.
• Strong communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work independently and as part of a team in a fast-paced environment.

Goals:

• Increase overall conference attendance by X% year-over-year.
• Enhance sponsorship engagement through targeted outreach, resulting in X% revenue growth.
• Develop a robust prospecting list with a focus on diverse audiences.

If you’re passionate about marketing and events, and if you’re looking to make a significant impact in a dynamic environment, we invite you to apply for this exciting opportunity!