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Assisted Living Sales Counselor – Westminster Towers Orlando – Orlando, FL

Company: Westminster Towers Orlando

Location: Orlando, FL

Expected salary:

Job date: Sun, 29 Jun 2025 22:06:11 GMT

Job description:

Job Description: Marketing and Sales Manager

Position Overview:

We are seeking a dynamic and results-oriented Marketing and Sales Manager to join our team, reporting directly to the Executive Director and/or the Health Services Administrator. This individual will play a pivotal role in promoting our organization’s services to external referral sources and enhancing our market presence.

Key Responsibilities:

  • External Marketing: Develop and implement comprehensive marketing strategies aimed at establishing and nurturing relationships with referral sources, including healthcare providers, community organizations, and other relevant stakeholders.

  • Strategic Planning: Contribute to the creation of a strategic marketing and sales plan that aligns with our organizational goals and objectives. Ensure the plan is focused on growth and visibility in the healthcare marketplace.

  • Implementation & Management: Effectively execute and manage the marketing initiatives outlined in the strategic plan. Monitor progress, adapt strategies as necessary, and report on results to leadership.

  • Collaboration: Work closely with internal teams to align marketing efforts with service offerings and ensure consistent messaging across all platforms.

  • Market Research: Conduct regular research and analysis of market trends, competitive landscape, and customer feedback to inform strategic decisions and enhance our service offerings.

  • Networking: Represent the organization at industry events, networking functions, and community gatherings to build and maintain relationships with key referral sources.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing and sales within the healthcare sector or a related industry.
  • Strong interpersonal and communication skills, with the ability to build rapport with diverse stakeholders.
  • Excellent organizational and project management skills, with a keen attention to detail.
  • Ability to analyze data and metrics to drive decision-making and refine strategies.
  • Proficient in digital marketing tools and techniques.

Why Join Us:

This is an exciting opportunity to make a significant impact in our organization’s growth and community presence. If you are passionate about healthcare marketing and eager to drive results, we invite you to apply for this key role in our team.

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