Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Apr 2025 00:54:46 GMT

Job description: DescriptionPosition at GroupM NexusPurpose of Job:The Associate Account Manager is responsible for the day-to-day management of a client’s paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client’s business objectives.Key Responsibilities:

• Define and manage search marketing campaigns for Fortune 1000 clients
• Create, manage and execute strategic search marketing plans that meet client goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on insertion orders, campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Maintain positive client relationships, expectations and communications
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Scope and develop new business with companies looking to meet their marketing goals using search marketing
• Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies
• Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Knowledge and Skills:

• Account/client management skills and complex paid search campaigns
• High level of attention to detail and the ability to handle and prioritize multiple accounts
• Ability to interact in a professional manner and deal with clients face-to-face
• Technical and analytical mindset
• Experience using search advertising platforms (Google AdWords, Bing Ads, Amazon Marketing)
• Experience with analytical tools (Google Analytics)
• Experience with Bid Management tools (DoubleClick, Marin, Searchlight) and biddable social APIs
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Google Certification is an asset

Summary of Job Description: Associate Account Manager at GroupM Nexus

Purpose of the Role:
The Associate Account Manager is responsible for managing a client’s paid search initiatives, aligning campaigns with business objectives.

Key Responsibilities:

• Design and manage search marketing campaigns for Fortune 1000 clients.
• Develop strategic marketing plans to meet client goals.
• Create and present campaign strategies for client approval.
• Ensure effective account management processes and maintain client relationships.
• Monitor and optimize campaign performance to maximize client ROI.
• Identify and pursue new business opportunities in search marketing.
• Collaborate with internal teams and stay updated with digital marketing trends.
• Assist in creating business presentations and best practices documentation.

Knowledge and Skills Required:

• Strong account management and paid search campaign experience.
• Detail-oriented with the ability to manage multiple accounts.
• Proficient interaction skills for client communication.
• Technical and analytical capabilities.
• Familiarity with advertising platforms (e.g., Google AdWords, Bing Ads).
• Experience with analytics and bid management tools.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Google Certification is a plus.