Job title: Associate Analyst, Product Marketing (Launch 2023)

Company: Mastercard

Job description: Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Associate Analyst, Product Marketing (Launch 2023)

Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

The Mastercard Launch program is aimed at early career talent, to help you develop skills and gain cross-functional work experience. Over a period of 18 months, Launch participants will be assigned to a business unit, learn and develop skills, and gain valuable on the job experience.

Job Description:

The Product Marketing organization is accountable for providing subject matter expertise and product marketing thought leadership across Mastercard solutions and business units.

Within the B2B and Product Marketing team, the Product Marketing Associate Analyst is an integral member of the product marketing team that supports the day-to-day development and execution of marketing plans that are focused on a wide range of marketing programs and disciplines, including content marketing, thought leadership, B2B Sponsorships, and event management, product education, demand generation, and marketing analytics/measurement.

The Associate Analyst will be an integral member of the Product Marketing team. They will support Mastercard Card and Beyond strategy through the development and execution of both internal and external marketing materials and supporting our B2B sponsorships.

Role Responsibilities:

• Execute marketing strategies, activities, and events (includes B2B sponsorships, trade shows, webinars, websites) by coordinating logistics, working with external vendors and providing additional support, as directed
• Work with internal teams to identify high-quality industry conferences and help to determine an effective level of engagement (i.e., attendee vs sponsor vs speaker)
• Supports the development of compelling sales and B2B customer facing collateral that aligns with Global and Regional positioning and templates
• Supports development of local thought leadership content and communication of subject matter expertise, by following specific directions from team members
• Work collaboratively with internal and external stakeholders, across departments, regions and functions, to create plans, share learning and ensure best-in-class strategies for prioritized solutions and programs
• Guide development of marketing briefs, objectives, analysis and optimization of all regional and global B2B campaigns, informed by research, industry trends and best practices
• Tracks budget for smaller marketing programs, and raises awareness when programs are not on track against budget
• Supports preparation of marketing solution presentations, by gathering data and formatting documents
• Provides any necessary clarifications to vendors (e.g., agencies, etc.) to ensure that deadlines are met

All about you:

• Currently enrolled in your final year of a bachelor’s degree program, graduating Dec 2022. Minimum GPA of 3.0
• Interest in, ability and flexibility to thrive in a fast-paced environment
• A thirst for constant learning opportunities to bring consistent thought leadership to the team and constant innovative thinking to all plans
• Experience working with internal colleagues across departments and functions, as well as external
• Experience in building relationships and delivering results with internal partners
• Demonstrated success in setting and delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment
• Strong communicator that clearly conveys thoughts both written and verbally, listening attentively and asking questions for clarification and understanding
• Resilience, tolerance for change/ambiguity: can effectively cope with change, finding ways to advance work and projects
• Strict attention to detail and proof-reading skills
• Self-motivated, and self-starter

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Expected salary:

Location: Toronto, ON

Job date: Fri, 11 Nov 2022 05:42:22 GMT

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