Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 01 May 2025 05:40:33 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?As Associate of Business Marketing, Canada you will work as part of RBC Capital Markets’ Client and Marketing Strategy Group. Reporting to the Vice President of Business Marketing Canada you will be responsible for the development, creation, implementation and execution of marketing tactics that support a broad range of RBC Capital Markets businesses in Canada.Your mandate will include creating and managing Capital Markets content and product marketing campaigns, generating innovative ideas, providing marketing advice, developing effective marketing strategies, and implementing initiatives designed to support Corporate & Investment Banking, Sustainable Finance, Global Markets and Global Research businesses in Canada.There is also a large global component to this role as you will be responsible as a key contributor to global initiatives.In this role, you will work closely with our Capital Markets business partners, Digital Channels team, Conferences & Events team, Corporate Communications team, and members of the Client and Marketing Strategy Group in the US, Europe & APAC to develop marketing plans and execute tactics.What will you do?

• Work with senior-level business leaders and a team of cross-functional marketing partners – Content Strategy & Insights, Digital and Social Media, Brand, Conferences and Events and Creative Studio – to execute strategic initiatives.
• Be the project manager for specific marquee Canadian and global marketing programs – from planning budget development and content strategy to execution.
• Represent the regional businesses on global projects and campaigns – from strategic program development to regional execution and reporting.
• Develop effective presentations on various Marketing initiatives and programs to share with RBCCM leadership and other internal and external partners to gain input and buy-in.
• Develop value propositions, positioning, messaging, and creative assets to align with client needs and business objectives.
• Work cross-functionally to ensure positioning and messaging is consistent across all client touchpoints.
• Create impactful marketing assets, collateral, and sales enablement materials that strengthen the brand, and drive client engagement and consideration in key strategic growth areas for Canadian Capital Markets businesses.
• Develop marketing product-related content for multi-channel campaigns across a wide variety of media, including brochures, pitch books, websites, videos, podcasts, email campaigns, sales enablement materials, and events.
• Work collaboratively to deliver marketing campaigns for select products and services, successfully project managing campaign deliverables cross-functionally and globally within the firm, and with external agencies, from strategy to planning to execution.
• Work with marketing analytics and performance teams to assess the effectiveness of marketing efforts.
• Manage asset development with internal creative teams or external agencies to ensure deliverables and deadlines are met.
• Facilitate review and incorporation of feedback from stakeholders and compliance.
• Strive for continuous improvement, constantly looking for ways to innovate, improve effectiveness and efficiency.
• Prioritize and respond to requests from Sales, Banking and Product teams for new client-centric materials – fact sheets, newsletters, and brochures. Manage and execute requests to update existing materials.
• Track marketing, social media and email metrics using various internal tools such as Google Analytics, Campaign Monitor, Marketo, LinkedIn, Twitter.
• Coordinate with the global team to execute on a range of social media initiatives. This includes the tracking and planning of social media activity in Canada and executing on social posting through RBC Capital Markets corporate social media accounts.
• Management of select rbccm.com new site developments and updates working in partnership with our Digital and Social Media team

Must-have

• Bachelor’s degree required
• 5+ years’ experience in Professional Services or B2B Financial Services Marketing; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred
• Proven experience with Product Marketing
• Strategic mindset with the ability to think creatively and tactically to drive business outcomes
• Strong writing and presentation skills
• Possess excellent project management skills with experience in driving for results and consensus across a large number of stakeholders
• Navigate effectively ambiguous situations and be resourceful and solutions-oriented
• Comfortable working in a fast-paced environment while still maintaining strong attention to detail
• Analyze and synthesize data to deliver meaningful insights to drive business decision-making; ability to work on multiple projects/plans and work well under pressure

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: ROYAL BANK PLAZA, 200 BAY ST:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: CAPITAL MARKETSJob Type: RegularPay Type: SalariedPosted Date: 2025-04-29Application Deadline: 2025-05-14Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Associate, Business Marketing – RBC Capital Markets, Canada

Opportunity:
As an Associate in Business Marketing, you will play a crucial role in RBC Capital Markets’ Client and Marketing Strategy Group. Reporting to the VP of Business Marketing Canada, you’ll develop and execute marketing strategies to support various Capital Markets businesses in Canada, including Corporate & Investment Banking and Sustainable Finance.

Key Responsibilities:

• Collaborate with senior business leaders and marketing teams to implement strategic initiatives.
• Manage Canadian and global marketing programs from planning to execution.
• Represent regional businesses in global projects.
• Create impactful presentations and marketing assets.
• Develop multi-channel campaign content (e.g., brochures, videos, social media).
• Evaluate marketing effectiveness through analytics.
• Oversee asset development and stakeholder feedback integration.
• Innovate to enhance marketing effectiveness and efficiency.
• Respond to requests for client-centric materials and manage updates.

Requirements:

• Bachelor’s degree and 5+ years in Professional Services or B2B Financial Services Marketing, preferably in Capital Markets.
• Strong product marketing experience and strategic mindset.
• Excellent writing, presentation, and project management skills.
• Ability to analyze data for informed decision-making in a fast-paced environment.

Benefits:

• Comprehensive Total Rewards Program including competitive compensation and bonuses.
• Development opportunities with supportive leadership.
• Emphasis on work/life balance in a dynamic team environment.

Location:
Royal Bank Plaza, Toronto, Canada.

Application Details:
Posted on April 29, 2025, with an application deadline of May 14, 2025.

Commitment to Inclusion:
RBC aims to foster an inclusive workplace, valuing diverse perspectives to drive growth and innovation.

Join Us:
Engage with RBC’s Talent Community for updates on career opportunities and insights into the organization.