Job title: Associate Digital Marketing Manager Paid Search

Company: TD Bank

Job description: TD Description

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Department Overview

As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Job Requirements

• Minimum 5 years of digital marketing experience with emphasis on SEM/PPC focusing on leveraging data to drive business results (agency experience preferred).
• Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences.
• Deep understanding of Adwords and DoubleClick with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising.
• Proven experience with digital acquisition campaigns in SEM always-on environment and demonstrating results with driving incremental improvements.
• Proven track record of delivering exceptional and measurable performance results through digital marketing efforts.
• Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions.
• Experience utilizing digital marketing technology to drive personalized and targeted experiences across Paid Search.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
• Business acumen: strategic thinking, business process development, analytical and problem solving skills.
• Experience successfully managing agency and vendor relationships.
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
• Superior impact and influencing skills with a demonstrated ability to lead digital marketing initiatives.
• Understanding of financial institutions product offerings would be an asset.
• Undergraduate degree required; graduate degree would be an asset.
• Business or Marketing Communications an asset.

Hours

37.5

Job Description

Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager for Paid Search will be accountable for driving marketing ROI for assigned Lines of Business. Ultimately accountable for the SEM budget, the Associate Manager’s objective is to leverage the channel to drive competitive advantage for the business, optimize conversions, improve CPA and drive positive ROI through the Paid Search channel.

• Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
• Manage the SEM budget, optimize KPI’s to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies
• Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion
• Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.
• Optimize the end-to-end campaign (including segments, creative, networks, tactics, etc) on an ongoing basis in real-time with focus on personalization
• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
• Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations
• Lead engagement with agencies, vendors and key internal partners to deliver best-in-class SEM strategies and programs
• Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the sales goals and digital sales objectives for the businesses
• Provides input into integrated marketing strategies and plans, including annual forecast
• Ensure compliance with TD process and governance control requirements
• Provide SEM training to internal teams and key stakeholders as needed
• Stay on top of industry trends and all applicable technologies, including developments in – SEM, Social media, SEO, Display and online consumer behavior.

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Additional Information

#LI-Hybrid

Business Line

Corporate

Job Category – Primary

Marketing

Job Family

Digital Social Content Marketing

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Fri, 22 Apr 2022 00:31:40 GMT

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