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Associate Manager, Ad Operations, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Jul 2025 03:30:15 GMT

Job description: What You’ll DoAs a Retail Media Network Associate Manager, Ad Operations, within our fast-paced advertising unit, you will play a pivotal role in driving our clients’ success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.Lead the design and execution of high-impact advertising campaigns for retail media platforms, elevating brand presence and salesEvaluate campaign performance, applying insights to refine strategies for increased effectivenessDrive collaborative initiatives with teams like creative, account management, and tech to ensure seamless campaign integrationKeep a finger on the pulse of the industry to proactively respond to market trends and competitor movementsOversee budget management for campaigns, aiming for optimal ROI while maintaining financial stewardshipChampion ongoing experimentation with ad placements and targeting to enhance campaign performanceProvide expert guidance to clients on strategic campaign improvements and retail media best practicesLiaise with product development, infusing frontline insights to evolve our advertising solutionsContribute to synthesizing campaign data into clear, insightful reports for clients, highlighting key achievements and learningsAddress campaign challenges proactively, offering timely resolutions to maintain momentumMaintain agility in campaign management, swiftly adjusting to platform and market shifts to seize new opportunitiesSupport the sales process with strategic media planning and persuasive proposals, backed by strong pre-sales engagementProvide within-team support as well as being a go-to resource for cross-functional teams for questions, escalations, and troubleshootingEngage in continuous learning to stay ahead in the evolving landscape of retail media advertisingWhat You BringA Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent, complemented by 4-5 years in digital advertising campaign management, including social media, display advertising, search, and sponsored productsExpertise in data analysis, leveraging metrics to innovate and refine comprehensive campaign strategiesExceptional communication and teamwork skills, crucial for synergistic collaborations and clear client communicationsA solid grasp of retail media networks and their strategic importance in the digital advertising domainThe capacity to effectively prioritize and progress multiple projects in a fast-moving environment, while maintaining meticulous attention to detailA proactive growth mindset, with a constant appetite for industry developments and learning novel approaches to campaign enhancementReady to offer thought leadership and actively contribute to evolving best practices in the retail media network spaceAn independent, driven team member who thrives on assuming responsibility and inspires others to achieve collective goalsAbout Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Summary: Retail Media Network Associate Manager, Ad Operations

Role Overview:
As a Retail Media Network Associate Manager, you will be crucial in managing and optimizing advertising campaigns for clients within a dynamic advertising unit. Key responsibilities include:

  • Campaign Management: Design, launch, and enhance high-impact advertising campaigns across various channels.
  • Performance Evaluation: Analyze campaign data to refine strategies for better outcomes and optimal ROI.
  • Collaboration: Work closely with creative, account management, and tech teams to ensure seamless campaign execution.
  • Market Awareness: Stay updated on industry trends and competitor movements to inform strategies.
  • Budget Oversight: Manage campaign budgets while ensuring financial stewardship.
  • Client Liaison: Provide strategic guidance and reporting to clients on campaign performance and improvements.

Qualifications:

  • Education: Bachelor’s in Marketing, Advertising, Business Analytics, or related field.
  • Experience: 4-5 years in digital advertising, including various online platforms.
  • Skills: Strong data analysis and communication abilities, team collaboration, and a deep understanding of retail media networks.
  • Mindset: Proactive, detail-oriented, and a willingness to learn and innovate.

About Triangle Retail Media:
Triangle Retail Media, a growing entity within Canadian Tire Corporation, leverages data insights to create customized marketing solutions. The focus is on the Triangle Loyalty program, which helps understand and personalize marketing efforts based on customer behavior.

Company Culture:
Canadian Tire Corporation emphasizes innovation, diversity, inclusion, and personal responsibility in its work environment, encouraging applicants from diverse backgrounds and with various identities to apply.

Benefits:
CTC offers competitive salaries, comprehensive benefits including mental health support, learning opportunities, and a commitment to fostering an inclusive workplace.

Application Guidance:
Accommodations are available for applicants as needed throughout the application and interview process.

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