Company: Universal Music

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Dec 2024 07:38:17 GMT

Job description: Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!Associate Manager, Creator Strategy – 12 Month Contract
Posting closing date: December 23, 2024The UMC team works four days a week from our creative campus located in Liberty Village, Toronto and one day of work virtually.Reporting to the Senior Director, Communications, Universal Music Canada is seeking an experienced Associate Manager, Creator Strategy to join our Communications team. The candidate for this role will manage a roster of UMC’s artists and work alongside the associated artist project team (Marketing/Digital Marketing/Communications) in the development and execution of creator strategies and campaigns. Prime candidates have knowledge and experience working with all digital technologies and platforms, have connections in the creator/influencer community, can effectively communicate with artists, artist management teams, internal teams, and executives at UMC, and are comfortable working in a fast-paced, collaborative, team environment.ResponsibilitiesDefine, plan, and execute ambitious and bold creator strategies and campaigns for a roster of domestic and international artists.Work in lockstep with the designated UMC project team (Communications, Marketing, Digital Marketing) to ensure creator relations strategy aligns with the larger strategy for the artist project.Create and maintain a database of creators and social media outlets, based in Canada and internationally.Host invited creators at events and concerts to help strengthen relationships and ensure they have a positive experience.Explore and secure opportunities with creators internationally for our domestic artists.Alongside the corresponding Communications team member, attend and facilitate in person opportunities with the artist and creator including meet and greets, content capture, etc.Manage the full creator process for domestic and international artist projects including creator identification, vetting, pitching, negotiation, contracting, management, and reporting.Stay up to date with the latest creator marketing and communications trends including disclosure requirements and performance best practices alongside the Business Affairs team.Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada and globally.Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.Drive social media growth for all artists through increased engagement, activity, and relevant content posts.Actively participate in team meetings, discussions, and planning activities.Measure and analyze overall campaign performance and provide insights and key learnings to other departments.Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement.Report weekly to senior staff and managers, providing actionable insights and campaign updates.RequirementsEducation and/or relevant experienceDeep knowledge of the all genres and emerging talent within the respective scenes. You know the media, the tastemakers and influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.Strong coordination and organizational skillsA skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable wayDeep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the dataAptitude for communicating and engaging on various platformsExperience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritizeHighly adaptive to changeConsistently meet deadlinesCreative, self-starter with exceptional follow-up skillsContent editing a plus (image, video, content – Photoshop, Final Cut)Ability to learn new software and analytics programs as necessaryProactive approach to work, constantly seeking improvement in all areasUniversal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Job Category: Public Relations, Communications, Publicity & Artist Relations

Universal Music Canada is Canada’s leading music company, part of Universal Music Group. They are looking for an Associate Manager, Creator Strategy to join their team in Toronto. This role involves developing and executing creator strategies and campaigns for artists, working with internal teams and creators/influencers, and staying up to date with digital marketing trends. The ideal candidate should have a deep knowledge of music genres, strong organizational skills, and the ability to communicate effectively in a fast-paced environment. Universal Music Canada is committed to diversity and inclusion.