Company: Heart & Stroke

Location: Toronto, ON

Expected salary:

Job date: Fri, 22 Nov 2024 08:06:08 GMT

Job description: Who we areAt Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please .The opportunityThe role is responsible for the onboarding and engagement of donor leads, acquisition of new donors and optimizing their onboarding journey. This includes retention and renewal within the first phase of a constituent’s relationship with the Heart and Stroke Foundation.This role also contributes to the Direct Marketing (DM) team’s annual and quarterly plans. The ideal candidate should have a data-first and outcome-driven mindset; ability to identify and leverage trends/insights, strong collaboration and stakeholder management to drive initiatives, and have a passion for innovation and test/learns as related to digital fundraising.(Please note Heart & Stroke offers hybrid working and candidates must live within the greater Toronto area and be able to travel to the Toronto office 1-2 days a week.)How you will make an impact every dayBusiness PlanningWork with the Sr. Manager to develop the annual and quarterly fundraising plansDrive digital fundraising campaigns; planning across DM, briefing vendors and execution management including process optimization, performance monitoring and reportingCollaborate with key internal partners to drive integration and efficiencies of campaigns, evolve and innovate audience programsManage campaign budget and forecasts for the portfolio, including but not limited to the coordination, review, processing and tracking of invoices, MSAs and SOWsConduct ongoing analysis/ competitive research, contributing insights to the development and evolution of donor-first journeysEnsure tracking and reporting is available for campaigns and initiativesConduct deep dives into reporting to identify performance trends and opportunities to improve programsIdentify reporting requirements for existing / new initiativesCampaign Planning and ExecutionExecution and implementation of the onboarding journeys for leads and donorsDeliver on innovative new ways to nurture and solicit new donorsDesign and have input into short-term / test and learn tactics and strategies for the portfolioThrough analytics and insights, intimately understand the prospective donor audience, the triggers for response and reactivation, applying the learnings into development of tacticsWrite briefs for agencies and internal partners for fundraising campaigns and onboarding journeysBring forward recommendations to support the acquisition targeting strategyGather insights, lessons learned and information about the competitive landscape through analytics and/or working with external vendors.Manage the execution of all portfolio marketing initiatives, including critical path, budgets, production and stakeholder involvement/approvalsSchedules, reviews and provides final approval of all live data signoffs as they relate to email campaignsSupport testing of digital materials (emails, landing pages, etc.) to ensure proper tracking, implementation, link functionality, copy and creative implementation related to the execution of portfolio strategy and execution plansModify campaign plans, as necessary, based on real time results, market conditions and new learningsEvaluate and measure the results of all campaigns versus targets as responses are received and upon completion of campaignPrepare campaign post-mortem documents and presentationsLiaise with suppliers and internal departments ensuring that executional needs for the program are met.Work with agencies/vendors to leverage their expertise in developing compelling marketing communications and supporting program deliveryWork closely with Direct Marketing and Marketing peers to ensure campaigns are seamlessly integrated with each other and messaging consistentBuild strong lateral relationships to ensure plans and execution are delivered successfullyWho we needEducationPost secondary in related areaExperienceMinimum of 5 years of fundraising experience and strategic planning in an online acquisition contextAnalytical capabilities including database segmentation and ROI analysis; must be able to read the data and construct insightful storyExperience working with multiple external agency and creative partnersExperience within a fast-paced environment involving multi-tasking and critical deadlinesWebsite and Ecommerce project management experience a plusSkillsRequires strong understanding of motivations/needs of donor groupsApply data segmentation to execute a strong program of customized messagesRequires working with multiple in/external stakeholders while working through complexitiesAbility to balance competing priorities, complex situations and tight deadlinesStrong degree of comfort with ambiguity but able to translate into tactical programsData driven thinker with ability to identify and respond to issues and opportunities in a timely mannerAbility to collect and distill data, to provide personal point of view and insights.Demonstrated ability to construct donor journeys across multiple touch points and channelsStrong project management skills, attention to detail and ability to handle multiple and competing demands on a consistent basisProven success meeting and exceeding revenue targetsStrong interpersonal skills and a strong collaboratorAbility to exercise discretion and good judgementEstablished ability to work with data and analytics to maximize responseExcellent writing, editing, and verbal communications skillsSelf-initiative and ownership is a mustFlexibility to shift focus amongst competing priorities and a very strong sense of urgencyPC Knowledge – Word, Excel, Microsoft Outlook, Power PointNice to have: experience and/or knowledge of Salesforce Marketing platformWhat we offerAt Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.Apply nowIf you want to join the fight to beat heart disease and stroke, please apply by sending your resume by December 6, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!AccommodationWe are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.Powered by JazzHR

Heart & Stroke is an organization focused on promoting health, saving lives, and enhancing recovery from heart disease and stroke. They value equity, diversity, and inclusion and are committed to creating a welcoming environment for all employees. They are currently seeking a candidate for a role focused on onboarding and engaging donor leads, acquiring new donors, and optimizing their journey. The ideal candidate should have a data-driven mindset, collaborate effectively, and have a passion for innovation in digital fundraising. The role involves developing fundraising plans, driving digital campaigns, and managing budgets. The organization offers competitive benefits and a flexible working model. Candidates interested in joining the fight against heart disease and stroke are encouraged to apply.