Job title: Associate Manager, Digital Marketing

Company: Canadian Tire

Job description: Help us boldly shape retail in Canada

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.

Working with a wide group of stakeholders, the successful candidate will lean on their relationship-building skills, analytical expertise and passion for digital marketing. The role will be reporting to Digital Marketing Manager.

What You’ll Do

• Leverage data to drive improvements in our paid media owned audience acquisition and engagement processes:

• Effectively manage strategy and planning for paid media acquisition and engagement campaigns for Canadian Tire and Triangle mobile apps;
• Drive enhancements for our paid media email acquisition through finding the insights in the data;
• Reporting to the key stakeholders with the actionable insights and market trends;
• Manage projects from briefing through launch and assessment;
• Use qualitative and quantitative customer data and research to identify key insights that inform optimal targeting and messaging strategy;
• Brief and work closely with internal creative design delivery teams;
• Project manage offer and content changes across paid media digital channels;
• Manage the paid media owned audience acquisition and engagement budget, optimize KPI’s across tactics.
• Work with a diverse group of stakeholders to evolve our customer journeys:

• Prioritize the highest impact journeys and work on enhancing them and driving the meaningful outcomes;
• Develop deep cross-functional partnerships with AdOps, Owned Audience, Triangle, Promo, and Analytics teams;
• Deploy personalized, targeted cross-channel campaigns within our Canadian Tire ecosystem (paid media platforms, email, app, website personalization) with a focus on digital strategy.
• Drive opportunities for Localized Marketing:

• Manage relationship with our Local Listings program;
• Bring insights to the table on the performance of external publishers using visualization dashboard in Yext platform;
• Work with internal teams and partners to maintain the high accuracy of the store information data;
• Formalizing the local insights reporting.

What You’ll Bring

• Bachelor’s Degree in Marketing, Business, Social Studies
• 3+ years analytics and digital marketing experience with experience managing the budget
• Highly analytical mindset with a history of leveraging data to make decisions, drive change and find continual improvement
• Excellent relationship-building, collaboration and communication skills across a diverse group of internal and external partners
• Operational focus to formalize and streamline processes in order to foster greater efficiency
• Persistent interest in industry trends and other external factors helping guide strategy
• Experience in customer loyalty developing and executing marketing campaigns that keep customers engaged across their lifecycle
• Experience in customer journey mapping and/or design thinking

About Canadian Tire Corporation

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies. To learn more follow us on LinkedIn.
Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees — their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

Expected salary:

Location: Toronto, ON

Job date: Wed, 13 Apr 2022 22:03:15 GMT

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