Job title: Associate Manager, Digital Marketing – Lottery

Company: Heart & Stroke

Job description: At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: CHAMPION Health, PRACTICE Humility, EMBRACE Change, DRIVE impact, LEARN and GROW and BE HEARTFELT as we work together to beat heart disease and stroke.

At Heart & Stroke, we believe in equity, diversity, and inclusion; it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized and LGBTQ2+ communities, women, and people with disabilities, are encouraged to apply.

Who we need

This is a full time, contract opportunity covering for a maternity leave. Ideally we would want someone to start October 2022. The opportunity includes health benefits, and mobile phone reimbursement.

The role is responsible for the flawless delivery of the Lottery’s digital marketing tactics which results in the achievement of the Lottery sales revenue targets. This role will manage digital media campaigns from briefing stage through to implementation to reporting. Accountability areas will focus on planning and execution of digital media (Display, Native, Paid Social and Search) and the Heart & Stroke Lottery website (content development and management).

How you will make an impact every day

Leads Development and Implementation of Digital Marketing Campaigns and Website

• Input into the annual and campaign planning process
• Works closely with creative agency(s) to ensure core messages and brand equity elements are delivered across all digital tactics consistently and effectively
• Responsible for the development of creative digital briefs and campaign media briefs
• Day-to-day creative vendor management, creative approvals, and scheduling.
• Responsible for the implementation and project management of digital media strategies, while providing recommendations on paid media plans
• Ensures media plan meets objectives and KPIs
• Owns and executes SEM and SEO initiatives including keyword research, content recommendations, website optimizations and link building activities
• Leads and owns Lottery website content strategy and execution
• Contributes to the Lottery post assessment and key lessons learned and recommends business improvement ideas and solutions

Project Management of Digital Marketing Campaigns

• Leads and manages critical path and asset deliverables for all digital channels
• Oversees all media trafficking during campaign execution
• Ensures projects are managed within agreed budget and course corrects where required to deliver planned outcomes
• Ensures online storage of assets and approvals are kept up to date
• Works to ensure annual budgets are tracked and achieved and supplier contracts are adhered to and kept updated

Data and Results Monitoring and Evaluation

• Ensures clear and measurable goals are created for each campaign and aligned with overall marketing and revenue objectives
• Oversees and manages all performance media campaigns.
• In partnership with Sr. Analyst, analyzes data in real time, monitors traffic numbers, bounce rates, channel performance, optimizes paid/organic search results (website architecture, keywords, links)
• Acts as key point of contact for digital media agency for ongoing efficiencies & optimizations
• Continuously develops optimization strategies to improve the performance of organic and paid search results
• Ensures Lottery website is up to SEO standards, accessibility laws and oversees site architecture
• Manages on-site optimization – including meta tags, content, site architecture, internal linking, sitemaps, load speed, URL paths etc.
• Identifies opportunities for keyword expansion and constantly tests new features/approaches

What you bring

• University degree in Marketing or Digital Marketing preferred
• Google AdWords or Bing certification preferred
• 3+ years of work experience specifically in digital marketing roles (executing digital paid and SEO campaigns)
• Agency background or in-house experience in digital marketing or eCommerce environment an asset
• Proven ability to apply data and market research to marketing tactics and communication design
• Anticipates and plans for future events, trends, challenges, and opportunities
• Evaluates opportunities and develops creative solutions, stimulating new ways of thinking and solving problems.
• Strong project management skills, delivery of successful projects on time with attention to detail
• Excellent communication (writing, editing, and verbal) and interpersonal skills
• Excellent organizational skills and ability to meet deadlines
• Ability to establish solid working relationships with external and internal stakeholders
• Ability to work flexibly, effectively, and efficiently under pressure
• Self-initiative is a must
• Experience using Ad Management and Analytic Tools (Adwords, Facebook Ad Manager, Google Analytics)
• Experience with 3rd party Audit tools (Raventools, Screamingfrog, MOz, SEMRush, etc.)
• Experience with CMS platforms (Sitecore preferred)
• Basic HTML, CSS and Photoshop skills an asset

Apply now

If you want to join the fight to beat heart disease and stroke while building an engaged and giving community, apply by August 24, 2022.

To learn more about our mission, our values and the difference Heart & Stroke makes in the lives of people in Canada at every age, please .

H&S has a vaccination policy that requires all employees to be fully vaccinated unless they have a valid exemption. You can view our policy here:

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you. At this time, interviews are currently being conducted via phone or video call, so we look forward to ‘virtually’ meeting you!

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Expected salary:

Location: Toronto, ON

Job date: Sat, 16 Jul 2022 23:36:02 GMT

Apply for the job now!