Company: BDO

Location: Orlando, FL

Expected salary: $87000 – 130000 per year

Job date: Wed, 30 Apr 2025 02:39:34 GMT

Job description:

Job Title: Marketing Data Analyst

Job Description:

We are seeking a qualified candidate with a Bachelor’s degree in Accounting, Computer Science, Management Information Systems, Business Administration, or Managerial Marketing to join our dynamic team as a Marketing Data Analyst. In this role, you will be instrumental in analyzing marketing data to drive strategic decisions, optimize marketing campaigns, and enhance overall business performance.

Key Responsibilities:

• Analyze marketing trends and data to identify opportunities for growth and improvement.
• Collaborate with marketing and sales teams to design and implement data-driven strategies.
• Develop and maintain dashboards and reports to communicate insights and performance metrics.
• Utilize statistical techniques to interpret complex datasets and provide actionable recommendations.
• Support the marketing team in measuring the effectiveness of campaigns and initiatives.
• Ensure data integrity and accuracy in all analytical reports.

Qualifications:

• Bachelor’s degree in Accounting, Computer Science, Management Information Systems, Business Administration, or Managerial Marketing.
• Strong analytical skills with experience in data analysis and interpretation.
• Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau).
• Excellent communication and teamwork abilities.
• Familiarity with marketing concepts and strategies is a plus.

Why Join Us?

Be part of a forward-thinking team that values innovation and data-driven decision-making. We offer a collaborative work environment and opportunities for professional growth and development. If you are passionate about leveraging data to enhance marketing effectiveness, we want to hear from you!