Company: Volkswagen

Location: Orlando, FL

Expected salary: $70000 – 100000 per year

Job date: Wed, 26 Feb 2025 23:59:44 GMT

Job description: The marketing manager is responsible for developing and implementing marketing strategies that align with the company’s overall goals and objectives. This includes creating an annual operating budget to support marketing efforts and identifying key performance indicators to measure the success of campaigns.

The marketing manager will work closely with the sales team to ensure that marketing initiatives drive lead generation and customer acquisition. They will also collaborate with internal stakeholders to develop targeted messaging and branding that resonates with the company’s target market.

Key responsibilities include overseeing the creation of marketing materials, managing digital and traditional advertising campaigns, and analyzing market trends to drive strategic decision-making. The marketing manager will also be responsible for conducting market research and competitor analysis to identify opportunities for growth and differentiation.

Ultimately, the marketing manager’s goal is to increase brand awareness, generate high-quality leads, and drive revenue growth through effective marketing strategies. They will constantly monitor and adjust plans to ensure maximum impact and return on investment.