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BMO Financial Group – Marketing Automation Lead – Toronto, ON

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Company: BMO Financial Group

Location: Toronto, ON

Job description: Application Deadline: 02/09/2024

Address: 33 Dundas Street West

Job Family Group: Marketing

Automation Experience

  • Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Contact Builder; experience with Advertising Studio an asset
  • Strong email HTML development skills and AMPScript coding experience (or similar) required
  • Marketing Automation campaign production management, working with the Sr Developer and Scrum Master
  • Deep understanding and tactical experience in setting up data integration points to support Marketing Automation journeys across multiple channels (including email, direct mail, online advertising, etc.)
  • Implement and deploy test strategies and where required conduct QA to ensure accuracy of code development, journey mapping and deployment by segment
  • Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required

GENERAL RESPONSIBILITIES:

Service Levels

  • Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team
  • Investigate and resolve deliverability issues as they arise
  • Adhere to a production schedule to ensure accurate and timely delivery
  • Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis
  • Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis

Brand & Customer Experience

  • Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes
  • Understanding of Governance and Compliance requirements as they relate to legislation
  • Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.)

Reporting

  • Provide post reporting and analysis
  • Monitor campaign performance and metrics
  • Provide strategic direction based on industry best practices and trends

Database Marketing

  • Understanding of database marketing and CRM programs and procedures
  • Automate data flow between existing databases and Salesforce Marketing Cloud
  • SQL experience is an asset

Governance and Compliance

  • Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance
  • Execute processes to ensure compliance with regulations

Risk Management and Control

  • Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
  • Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager

Experience

  • An undergraduate degree in computer science or recognized equivalent
  • 3-5+ years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, etc
  • Prior experience in a leadership role (i.e. technical or direct reports) is an asset.
  • Strong knowledge of email development best practices
  • Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly
  • Excellent data analysis, problem-solving and troubleshooting skills

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
The content provides a detailed job description for a Marketing Automation specialist position at BMO. The role requires experience with Salesforce Marketing Cloud Journey Builder, Automation Studio, and Contact Builder, as well as strong email HTML development skills. Responsibilities include setting up data integration points, providing regular status updates, monitoring campaign performance, and ensuring compliance with regulations. The ideal candidate should have a degree in computer science, 3-5+ years of experience with SFMC, and strong communication skills. The content also emphasizes BMO’s commitment to an inclusive, equitable, and accessible workplace, and notes that unsolicited resumes from recruiters will not be accepted.
Job Description

Title: Customer Service Representative

Location: Toronto, ON

Our company is looking for a Customer Service Representative to join our team. The successful candidate will be responsible for providing excellent customer service, resolving customer issues, and handling customer inquiries via phone, email, and in person. The ideal candidate will have strong communication and problem-solving skills, as well as the ability to work in a fast-paced environment.

Responsibilities:

– Act as the first point of contact for customers, providing assistance and resolving issues
– Answer customer inquiries via phone, email, and in person
– Process customer orders and returns
– Maintain accurate customer records
– Provide product information and advice to customers
– Collaborate with other team members to ensure customer satisfaction
– Handle customer complaints and escalate issues as needed
– Provide feedback on customer needs and preferences to the management team

Requirements:

– High school diploma or equivalent
– Previous customer service experience is an asset
– Excellent communication and interpersonal skills
– Strong problem-solving abilities
– Ability to work in a fast-paced environment
– Proficiency in MS Office and customer service software
– Availability to work flexible hours, including evenings and weekends

If you are a customer-focused individual with a passion for providing excellent service, we would love to hear from you. Please apply with your resume and cover letter detailing your relevant experience.

Expected salary:

Job date: Thu, 25 Jan 2024 06:53:03 GMT

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