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Company: BMO Financial Group

Location: Toronto, ON

Job description: Application Deadline: 04/04/2024Address: 100 King Street WestJob Family Group: MarketingThe Online Investing Lifecycle Marketing team is responsible for driving profitable customer growth strategies for online investing customers to help the bank achieve its financial objectives. The team is accountable for creating, deepening and retaining client relationships from point of acquisition, increasing customer loyalty & engagement through digital channels (email and in-platform communications). These strategies may include both short-term tactical changes, as well as longer-term transformational changes. The Marketing Manager will provide advice and support the marketing objectives of the BMO Investorline (BIL) Lifecycle Marketing team. This includes creating, developing, and executing complete marketing strategies, including, and is not limited to, new client onboarding, digital investing product cross sell, customer engagement, share of wallet and retention programs – all of which align to the overarching digital investing fiscal plan. In addition, regular review of campaign performance, producing insights that are actionable for the next iteration of such campaigns.Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO’s brand and design system standards.

• Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions. Will help develop strategies for Self Directed marketing campaigns, ensuring they are on brand and support overall organizational strategy to improve net customer growth by reducing attrition.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Identifies opportunity and new strategies to drive customer growth for BIL products.
• Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
• Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues. Project Management & Execution 40%, Relationship Management 30%, Change Innovation & Efficiencies 20%.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Builds effective relationships with internal/external stakeholders.
• Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
• Gathers and formats data into regular and ad-hoc reports, and dashboards.
• Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
• Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
• Monitors compliance with policy, brand standards and design system standards, escalates as required.
• Coordinates and executes campaign and program activities; makes changes to resolve issues.
• Monitors and tracks campaign performance and addresses any issues.
• Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently on a range of complex tasks, which may include unique situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• Typically between 2 – 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Post-secondary degree in business, marketing, advertising or communications related discipline.
• Knowledge and experience in financial services (preferred) but not mandatory. Experience in managing campaign intake requests, gathering necessary information, and ensuring partners have all the assets they need for successful execution.
• Ability to work effectively with designers, copywriters, data and other team members to execute successful campaigns.
• Attention to detail when reviewing campaigns, spotting potential errors (broken links, typos, etc.) before launch.
• Monitors and tracks performance and addresses any issues.
• Produces regular and ad-hoc reports to assess success of marketing campaigns. Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.
• Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.
• Develops and maintains relationships with internal/external partners to include vendors and suppliers. Identifies emerging issues and trends to inform decision-making.
• Exercises judgment to identify, diagnose, and solve problems within given rules
• Technical proficiency gained through education and/or business experience.
• Verbal presentation & written communication skills – In-depth.
• Collaboration & team skills – In-depth.
• Analytical and problem solving skills – In-depth.
• Influence skills and organization skills – In-depth.
• Data driven decision making – In-depth.
• Entrepreneurial spirt and team based attitude – in-depth

Compensation and Benefits: $54,500.00 – $101,500.00Pay Type: SalariedThe above represents BMO Financial Group’s pay range and type.Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:We’re here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.To find out more visit us at .BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
The Online Investing Lifecycle Marketing team at BMO is looking for a Marketing Manager responsible for developing and executing marketing strategies to drive customer growth for online investing customers. The role involves creating and executing marketing strategies, monitoring campaign performance, working with stakeholders, and ensuring compliance with brand standards. The ideal candidate will have 2-6 years of relevant experience, a degree in business or related field, and strong analytical and communication skills. The salary range for the position is $54,500.00 – $101,500.00, with benefits including health insurance, tuition reimbursement, and retirement savings plans. BMO is committed to creating an inclusive workplace and encourages applicants from diverse backgrounds.
Job Description:

Our company is seeking a motivated and experienced individual to join our team as a Marketing Manager.

Responsibilities:
– Develop and implement marketing strategies to promote our products and services
– Manage all aspects of marketing campaigns, including budgets, timelines, and performance tracking
– Collaborate with cross-functional teams to ensure alignment on marketing initiatives
– Monitor market trends and competitor activities to identify opportunities for growth
– Conduct market research to understand customer needs and preferences
– Create engaging content for promotional materials, social media, and advertising campaigns
– Analyze data and metrics to evaluate the effectiveness of marketing efforts
– Stay up-to-date on best practices and trends in digital marketing

Qualifications:
– Bachelor’s degree in Marketing, Business, or a related field
– 3+ years of experience in a marketing role
– Strong project management skills with a proven ability to meet deadlines
– Excellent communication and interpersonal skills
– Proficiency in digital marketing tools and platforms
– Analytical thinking and problem-solving abilities

If you are a creative and results-driven individual with a passion for marketing, we encourage you to apply for this exciting opportunity!

Expected salary: $54500 – 101500 per year

Job date: Wed, 20 Mar 2024 01:06:14 GMT