Company: Worth AI

Location: Orlando, FL

Expected salary: $60000 – 85000 per year

Job date: Sat, 26 Jul 2025 22:06:44 GMT

Job description:

Job Description: Brand Management & Digital Strategy Lead

Overview:
We are seeking a dynamic and innovative Brand Management & Digital Strategy Lead to join our team. This role is pivotal in managing our brand guidelines and ensuring that every department—from marketing to sales—can confidently communicate our story. The ideal candidate will be skilled in creating a comprehensive content calendar that supports our marketing campaigns, product launches, and thought leadership initiatives.

Key Responsibilities:

1. Brand Guidelines Management:

   • Develop and maintain comprehensive brand guidelines that empower all teams to articulate our brand’s narrative clearly and consistently.
   • Collaborate with cross-functional teams to ensure adherence to brand standards in all communications.

2. Content Calendar Development:

   • Create and manage a strategic content calendar that aligns with our marketing campaigns, product launches, and thought leadership topics.
   • Coordinate with various departments to gather input and ensure timely delivery of content.

3. Social & Digital Presence:

   • Own and enhance our social media and digital channels, ensuring content is engaging, on-brand, and reflective of current campaign goals.
   • Monitor social media trends and analytics to drive engagement and refine strategies accordingly.

4. Collaborative Storytelling:

   • Facilitate workshops and training sessions for internal teams to help them effectively convey our brand story.
   • Encourage collaboration among departments to share success stories, case studies, and insights that highlight our brand’s value.

5. Thought Leadership Initiatives:

   • Identify opportunities for thought leadership and innovative content that positions our brand as a leader in the industry.
   • Work with subject matter experts to develop and promote high-quality content that resonates with our audience.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in brand management and digital marketing, preferably in a B2B environment.
• Strong understanding of social media best practices and digital marketing strategies.
• Exceptional written and verbal communication skills, with a knack for storytelling.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Join us in shaping a brand that resonates with our savvy audience and drives impactful connections!