Company: Loblaw

Location: Toronto, ON

Expected salary:

Job date: Wed, 26 Feb 2025 06:58:13 GMT

Job description: Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.Why this role is important?Why is this role important:
The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple partner groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organizationWhat you’ll do:Campaign/Mass Beauty Category Strategy: Translates brand-level strategic objectives into campaign/category-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaignCampaign Planning: Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectivesCampaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operationsControl Brand Programs: Supports the portfolio-level execution of Quo Beauty always-on support including campaigns and ongoing merchandising support within the guidelines set by the Quo Beauty marketing team, in partnership with Category Management and Control Brand teamsOptimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director on the takeaways to share throughout the marketing organizationWhat you bring:Knowledge on Marketing communicationExperience in Campaign development & executionDeveloping marketing insights from data & analyticsBudget management and project management skillsExperienced in campaign planning & execution3-5 years of experienceWhy work at Shoppers Drug Mart?Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.Take ownership of your work and find more ways to care about your work, co-workers, customers and community.How You’ll Succeed:At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Employment Type: Full timeType of Role: Temporary with Benefits (Fixed Term)Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Shoppers Drug Mart is a leading health and wellness retailer in Canada, with a focus on innovating in the field. They have a strong network of stores and are committed to building a talented and inclusive team. The Manager, Brand Marketing role is important for executing marketing campaigns and brand innovation. Responsibilities include campaign planning, execution, control brand programs, optimization, innovation, and best practices. The ideal candidate will have experience in marketing communication, campaign development and execution, budget management, project management, and 3-5 years of experience. Shoppers Drug Mart offers a purchase discount program, competitive pay, and opportunities for online learning. They are committed to diversity and inclusion in their organization.