Company: Leap Brands

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 03:49:58 GMT

Job description: Overview:The Brand Manager will play a crucial role in shaping and executing the brand strategy for our home services company. This position requires a creative and strategic thinker who can enhance brand awareness, drive customer engagement, and support overall business objectives.Key Responsibilities:Brand Strategy Development:

• Collaborate with leadership to define and implement the brand strategy, ensuring alignment with business goals.
• Conduct market research to identify customer insights and trends that inform brand positioning.

Marketing Campaigns:

• Plan, execute, and analyze integrated marketing campaigns across digital, print, and social media platforms.
• Collaborate with the creative team to develop compelling content that resonates with target audiences.

Brand Messaging:

• Ensure consistent brand messaging across all channels, maintaining a cohesive voice and identity.
• Develop and maintain brand guidelines to uphold brand integrity in all communications.

Customer Engagement:

• Create and implement initiatives to enhance customer experience and brand loyalty.
• Monitor customer feedback and engagement metrics to inform adjustments to marketing strategies.

Performance Analysis:

• Track and report on key performance indicators (KPIs) related to brand awareness and engagement.
• Analyze campaign performance data to drive continuous improvement and optimize marketing efforts.

Collaboration and Leadership:

• Work closely with cross-functional teams, including sales, operations, and customer service, to ensure brand alignment.
• Lead brand training sessions for internal teams to promote a deep understanding of brand values and messaging.

Budget Management:

• Assist in the management of the brand marketing budget, ensuring efficient allocation of resources.
• Monitor spending and performance against budget, making adjustments as necessary.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management or marketing, preferably within the home services or related industries.
• Strong understanding of digital marketing strategies and analytics.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with strong problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package.
• Opportunities for career advancement and professional development.
• A supportive and innovative work culture.

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The Brand Manager will be responsible for developing and executing the brand strategy for a home services company. They will collaborate with leadership, develop marketing campaigns, ensure consistent brand messaging, enhance customer engagement, analyze performance data, and work with cross-functional teams. Qualifications include a degree in Marketing or Business Administration, 3-5 years of brand management experience, strong digital marketing skills, and excellent communication and problem-solving abilities. The position offers a competitive salary, benefits package, career advancement opportunities, and a supportive work culture.