Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Sep 2024 22:02:39 GMT

Job description: S’more about the teamHelloFresh is seeking a brand specialist who will play a critical role in supporting the development and execution of brand strategies for HelloFresh and Chef’s Plate. This role will focus on content development and management, campaign support, and other marketing initiatives to drive brand awareness and consideration among Canadian households. You will work closely with cross-functional teams, including marketing, product, culinary, and operations, to help deliver best-in-class brand campaigns that resonate with our target audiences.Lettuce share what this role will be responsible for

• Support in the planning, development, and execution of cross-channel brand campaigns for HelloFresh and Chef’s Plate, focusing on increasing brand awareness and consideration in the Canadian market. Depending on the objectives, the programs can vary from partnerships, content campaigns or community building activities.
• Support in outreach, ideation and development of potential brand partnerships that can drive improved brand consideration and menu excitement.
• Support in developing impactful and engaging content for digital platforms including social and website that drives improved brand consideration, community engagement and clicks to website.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement as well as post – campaign reports.
• Ensure all communications are consistent across offline and online changes which could include channels such as; social, webpages or in-box inserts
• Assist in gathering and analyzing consumer insights to inform brand strategies and content development. Monitor industry trends and competitor activities to provide recommendations for brand positioning and strategy adjustments.
• Manage project timelines, deliverables, and maintain clear communication to ensure efficient and effective execution of brand initiatives.
• All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

• 2+ years of experience in brand management, content management, or a related marketing role.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong understanding of digital marketing channels, including social media, email, and web content management.
• Ability to edit content for specific social channels and audiences using post production tools like After Effects, Adobe or Photoshop is ideal.
• Excellent project management skills, with the ability to manage multiple priorities and deadlines.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with a passion for storytelling and brand building.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with content management systems and analytics tools.
• A team player, we operate in an egoless environment, where we want you to speak up and challenge the status quo.
• Excited to work in a fast-paced environment with constant change.

Let’s cut to the cheese, this is why you’ll love it here

• Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits – A parental leave top-up program for expectant parents.
• Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh is looking for a brand specialist to support brand strategies for HelloFresh and Chef’s Plate in Canada. Responsibilities include developing and executing cross-channel brand campaigns, creating engaging content, analyzing campaign performance, and gathering consumer insights. The ideal candidate has experience in brand management or related roles, strong digital marketing knowledge, and excellent project management skills. Benefits include discounts on meal kits, health and wellness benefits, and career development opportunities. HelloFresh offers a flexible hybrid work approach, allowing employees to work remotely or in the office.