Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Fri, 10 Jan 2025 06:33:22 GMT

Job description: The Brand Strategy Manager is responsible for conducting thorough market research and analysis to understand the competitive landscape and consumer behavior. They will perform verbal, visual, and digital audits to evaluate brand architecture and determine the most effective use of corporate brand versus property and sub-brands. This role involves assessing overall operations, including resort, marketing, and sales, from a brand perspective to ensure alignment with strategic goals and messaging. The Brand Strategy Manager plays a crucial role in shaping the brand’s positioning and differentiation in the market.