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Business Analyst – MarketingtheScore3.3Toronto, ON Monitor and report on all marketing KPIs and investigate anomalies as they arise. Design, create, execute and measure results from multivariate testing related… 19 days ago·More…View all theScore jobs – Toronto jobsSalary Search: Business Analyst – Marketing salaries in Toronto, ONSee popular questions & answers about theScore

Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Indiana and Iowa. Publicly traded on the Toronto Stock Exchange and Nasdaq (SCR), theScore also creates and distributes innovative digital content through its web, social and esports platforms.

On the Analytics team at theScore, our mission is to develop high-quality and sustainable data-driven solutions to improve profitability, growth and the user experience. As a Business Analyst, you’ll work hand-in-hand with the marketing team to help them leverage data to track performance, make better decisions and ultimately reach their goals. The ideal candidate has strong communications skills, a passion for data, a background in quantitative analysis and an interest in professional sports, betting & esports.

Typical Work Day at theScore:

  • Develop a deep understanding of how users interact with theScore’s apps and websites.
  • Answer ad-hoc questions & requests by leveraging data available in SQL databases.
  • Leverage marketing analytics tools (e.g. Branch, Appsflyer, Optimove, Sensor Tower) to provide insights.
  • Monitor and report on all marketing KPIs and investigate anomalies as they arise.
  • Analyze and compare quality of paid acquisition and CRM campaigns for media & betting apps.
  • Analyze results of betting promotions and recommend improvements & optimizations.
  • Design, create, execute and measure results from multivariate testing related to marketing activities.
  • Stay on top of emerging trends in media, sports betting, analytics & marketing industries.
  • Other duties as required.

Requirements

  • University degree in Business, Economics, Computer Science or related field.
  • 2+ years of related experience.
  • Demonstrated ability to work with a variety of analytics tools such as, but not limited to:
    Amplitude, Periscope, Sisense, Branch, AppsFlyer, Sensor Tower, Google Analytics.
  • Strong knowledge of relational databases and SQL.
  • Familiarity with analysis tools; R or Python packages are preferred.
  • A passion and curiosity for solving analytical problems using quantitative approaches.
  • Ability to take complex data and present it in a clear and simple manner.
  • Ability to focus in a fast paced environment and multitask.
  • Excellent written and oral communications skills.

What We Offer:

  • Competitive salary
  • Comprehensive Benefits package.
  • Fun, relaxed work environment.
  • Education and conference reimbursements.
  • A/V club, Friday presentations, book library, and more.
  • Snacks and drinks provided.


theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

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Business Analyst – Marketing


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