Company: CentralSquare

Location: Orlando, FL

Expected salary:

Job date: Thu, 21 Aug 2025 00:35:03 GMT

Job description:

Job Title: Marketing Research Associate

Job Description:

We are seeking a motivated and detail-oriented Marketing Research Associate to join our dynamic marketing team. This role focuses on engaging with city and county government decision-makers to gather insights on their software purchasing cycles. Your mission will involve proactive outreach through various channels, including phone calls, emails, tradeshows, and digital campaign follow-ups.

Key Responsibilities:

• Conduct outreach to government officials to assess their software procurement processes and timelines.
• Utilize phone calls, emails, and digital communication to build relationships and gather key data.
• Participate in industry tradeshows to network and promote our offerings while collecting market intelligence.
• Analyze and compile data on government purchasing trends and cycles for reporting.
• Collaborate with the marketing team to develop strategies that align with government needs.
• Maintain detailed records of interactions and insights in CRM systems to inform future marketing campaigns.
• Provide feedback and insights to enhance the effectiveness of outreach initiatives and content tailored to government decision-makers.

Qualifications:

• Bachelor’s degree in Marketing, Business, Public Administration, or a related field.
• Strong communication and interpersonal skills, with a knack for building relationships.
• Previous experience in research, sales, or government relations is a plus.
• Ability to work independently while collaborating with a team.
• Familiarity with CRM software and data analysis tools is advantageous.
• A genuine interest in government operations and technology solutions.

Join us in shaping the future of software procurement in local government by leveraging your research skills and passion for effective communication. We look forward to your contributions in this vital role!