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Campaign Developer, Global Digital Marketing

Job title: Campaign Developer, Global Digital Marketing

Company: KPMG

Job description: Overview

KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms. As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm. And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

Global Digital Marketing created an ambitious strategy to advance the digital maturity of Global Marketing and Member Firms, and to drive relevance and engagement for the brand in the face of a rapidly changing B2B buyer journey. Our strategy is anchored by customer journeys and client experience. Its informed priority initiatives and capability enhancements ensures the platform is meeting the growing needs of the KPMG target audiences and Member Firms’ marketing teams around the world. Particular emphasis has been placed on a) personalization, b) data-lead optimization, c) broadening reach by employee advocacy programs and d) marketing automation to power an always-on integrated digital ecosystem.

The Campaign Developer will work collaboratively across various teams, supporting digital activity, using best in class tools to ensure success across web development and campaign delivery, including its performance.

This is an exciting time to be working with the KPMG Global Marketing Technology team as we are investing in leading edge technologies and the best people along with our ambitious growth plans and a demand from the business for professional marketing that makes a difference at the firm
What you will do

  • Stakeholder Management: proven track record of having established successful business relationships with users and stakeholders, while utilizing your expert knowledge of digital best-practices, technologies and tools
  • Training: developing and training users to an expert standard on Adobe Campaign and other relevant technologies that drive marketing automation
  • Reporting: Providing high quality management information, including ROI, on the performance of marketing activities and program from a digital standpoint
  • Develop the Front-End of web applications, web forms and the HTML for the campaigns
  • Develop and direct the team that builds journeys using Adobe Marketing Cloud
  • Lead team members working on campaign objectives and strategy, with a focus on users’ retention
  • Leverage analytics to refine and improve effective outreach
  • Oversee the design, implementation, and tracking results of marketing campaigns
  • Review insights of content performance, campaign performance and other metrics to form automation tactics
  • Data privacy compliance, close monitor of the process of subscribe/unsubscribe and
  • FrontEnd HTML development, Campaign design and implementations
  • Work with the analytics team for reporting

What you bring to the role

  • Experience in Adobe Campaign, Adobe Experience Manager, and Adobe Analytics. Demonstrable experience of Adobe Campaign (or similar tool) is required
  • Familiarity with CRM platforms
  • HTML and JavaScript frameworks knowledge is a must
  • Full-stack development experience is required
  • Fluency in data privacy requirements, GDPR and other jurisdictions’ mandates
  • Knowledge of CMS platforms, and how to implement such requirements in line with other KPMG technologies
  • Good experience of working across complex or matrixed organizations. Professional Services experience a bonus
  • Analytical experience: strong commercial awareness with the ability to translate comprehensive post campaign evaluation analysis into actionable insight and present findings/implications to a non-technical audience
  • Good working knowledge of other Adobe packages (including Photoshop)
  • Passionate about the client experience
  • Builds co-operative relationships and fosters an environment in which everyone’s opinion is valued
  • Team player who can see how CRM including Campaign Management operates within broader (client retention and acquisition) strategies of KPMG
  • Drive and commitment to deliver a high-quality service to internal stakeholders
  • Strong verbal and written communication skills

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact KPMG’s Employee Relations Service team for support at email: or phone: 416-777-8002 or toll free 1-888-466-4778 Option 3.

For general recruitment-related inquiries, please contact the HR Delivery Centre at .

Expected salary:

Location: Toronto, ON

Job date: Thu, 01 Jul 2021 22:55:08 GMT

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