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Canada Goose – Copywriter – Toronto, ON

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Company: Canada Goose

Location: Toronto, ON

Job description: Company DescriptionCanada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.Job DescriptionAbout The Role:

  • Partner with Creative and Brand leadership to translate Canada Goose’s vision, target consumer and strategic priorities into an engaging tone of voice that comes to life consistently and across all content
  • Work closely with the Art Directors to create strong editorial and storytelling copy for external campaigns and internal pitch concepting
  • Own our style guide and glossary of terms and fact check for consistency where needed
  • Work closely with cross-functional teams to lead company wide buy-in of our tone of voice
  • Develop a process for copywriting within the broader Creative team and define and optimize the copywriting approval process within the organization
  • Deliver well-designed, strategic creative copy for brand and marketing touchpoints and digital channels including:
  • Email: Digitally-savvy and engaging copy to drive engagement in our commercial email program and inspire click through
  • Product Copy: Create compelling consumer-facing copy for all new and core products, from features and benefits to validating product claims
  • Style & Colour Naming: Support Design & Merchandising teams on seasonal style and colour naming program.
  • Social Posts: Assist the social team in providing compelling captions and narrative flow across social channels including Instagram, Tik Tok, X, LinkedIn, etc.
  • Web: Support copy and content on CG.com from short headlines to longform editorial—romance our product offerings and inspire our commercial audience
  • Integrated marketing components: Interactive, promotional advertising, digital and other media (television, radio, outdoor)
  • Responsible for originating creative written concepts that support the internal brief
  • Lead and / or contribute to brainstorming initiatives and gathering ideas to support the team’s creative delivery
  • Present and effectively sell ideas to stakeholders
  • Apply strategic thinking to copy and have the ability to consider customer journey mindset and deliver compelling messaging for journey stage.
  • Supervise vendors/freelancers/interns assigned to projects
  • Work with production personnel, vendors and AORs, providing complete input, any instruction and supervision required to smoothly complete production of approved creative
  • Review and proof all production materials on assigned projects
  • Continually strive to understand the business needs of each project and combine with effective, unique copy and storytelling

About You:

  • Minimum 5 years working as a copywriter in an advertising agency setting
  • Fully proficient in MS Office (Word, and PowerPoint)
  • Proven experience with business to business campaigns
  • An outstanding portfolio that clearly demonstrates a wide range of produced communications materials in advertising and direct marketing copy and related collateral materials
  • Exceptional writing, proofreading and editing skills
  • Writes clearly and concisely
  • A demonstrated ability to expand thinking to integrated channels
  • Ability to understand/apply/maintain brand tone of voice
  • An ability to think in terms of big, integrated ideas is a must
  • The ability to collaborate with all levels of internal and external partners
  • Strong conceptual and problem-solving skills
  • Able to work on conflicting priorities and meet deadlines
  • Ability to work with cross-functional teams
  • Strong presentation skills
  • Experience in the apparel industry is a bonus

Additional InformationWhat’s in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.
Canada Goose is an iconic lifestyle brand that aims to inspire and enable people to thrive in the world outside. They are looking for a Copywriter to partner with Creative and Brand leadership to create engaging copy for external campaigns and internal concepting. The ideal candidate will have at least 5 years of experience in a advertising agency setting and be proficient in MS Office. The company offers a comprehensive Total Rewards Program, opportunities for career growth, and a commitment to inclusivity and equity in the workplace. Canada Goose is an equal opportunity employer and provides interview accommodations for those who require them.
This job description is for a Senior Business Data Analyst position at a company. The responsibilities of the position include:
– Leading and managing all data analysis activities to support business operations
– Developing and maintaining data models, databases, and data management processes
– Identifying trends and patterns in data to provide insights for strategic decision-making
– Collaborating with internal teams to define the data requirements and develop data-driven solutions
– Building dashboards and reports to visualize data and communicate findings to stakeholders
– Conducting data quality assessments and ensuring data integrity throughout the organization
– Keeping up-to-date with industry trends and best practices in data analysis and reporting
– Mentoring junior data analysts and providing guidance on complex data analysis projects

The ideal candidate for this position should have a Bachelor’s degree in a related field, such as Computer Science or Statistics, and at least 5 years of experience in data analysis and reporting. They should also have strong technical skills in data querying, data visualization, and statistical analysis, as well as excellent communication and teamwork skills.

Expected salary:

Job date: Wed, 24 Jul 2024 22:50:03 GMT

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