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Company: Canada Goose

Location: Toronto, ON

Job description: Company DescriptionCanada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.Job DescriptionThe Email Marketing Automation Specialist supports the Marketing Automation team with end-to-end management of all 1:1 triggered email programs for Canada Goose globally. In an agile environment, you will work closely with partners across Analytics, Tech, CRM, and E-commerce, to identify triggers for automated email programs, personalization and optimization through measurement and A/B testing across customer segments. You are critical in supporting the development of seamless customer journeys for Canada Goose globally. You stay abreast of current digital trends and technologies and are a thought leader in marketing automation.What You’ll Do:

• Manage the development and optimization of global automated & triggered email journeys to drive acquisition, retention and grow customer lifetime value.
• Leverage test-and-learn scenarios to A/B test, measure and optimize customer journeys to maximize the performance of email programs to drive continuous improvement
• Oversee the end-to-end execution of triggered emails including email briefing, content creation management, segmentation, UAT and post-evaluation
• Utilize customer data for audience segmentation to deliver personalized email marketing programs to drive engagement, conversion, and retention growth.
• Monitor the performance of all triggered email programs, and continuously improve outcomes through analysis and optimizations.
• Manage relationships with marketing technology vendors to understand application roadmaps, planned enhancements and updates. Using this to inform the team of new efficiencies and features
• Collaborate with agency partners and IT that support CRM & Marketing Automation systems and support with UATs for email deployment.
• Monitoring, resolving and escalating issues as they arise
• Support the management of the Marketing Automation team’s budget and priorities

Let’s Talk About You:

• 5+ years’ experience managing digital marketing programs
• Experience with web analytics tools (including Google Analytics (GA4), Datorama, etc.)
• Management of Marketing Automation technologies (ex., Salesforce, Microsoft Dynamics)
• Proven experience with online marketing, automation solutions, marketing systems and CRM. Salesforce experience is an advantage, but not required.
• University/College degree in marketing or business
• Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools
• Experience working in an Agile environment using Agile methodologies to drive results (nice to have but not required).
• Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR)
• Deep understanding of marketing automation and email best practices
• Strong independent decision-making, organizational, planning, analytical, and problem-solving skills
• Data-driven mindset with exceptional attention to detail and commitment to a high degree of accuracy.

Additional InformationWhat’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at .
Canada Goose is a lifestyle brand focused on inspiring and enabling people to thrive in the outdoors. The Email Marketing Automation Specialist role involves managing global email programs to drive customer acquisition, retention, and engagement. The ideal candidate has experience in digital marketing, web analytics, marketing automation technologies, and CRM systems. The company offers a competitive Total Rewards Program, career growth opportunities, recognition programs, and a commitment to inclusion and diversity. Canada Goose is an equal opportunity employer that provides employment accommodation as needed.
Title: Senior Product Manager

Location: Montreal, QC

Our client, a leading technology company, is seeking a Senior Product Manager to join their team in Montreal, QC. As a Senior Product Manager, you will be responsible for developing and executing product strategies to drive growth and profitability for the company.

Responsibilities:
– Develop and execute product strategies to drive growth and profitability
– Work closely with cross-functional teams to bring new products to market
– Conduct market research and analysis to identify new opportunities and trends
– Define product requirements, features, and functionality
– Collaborate with engineering, design, and marketing teams to deliver high-quality products
– Monitor and analyze key performance indicators to measure product success

Qualifications:
– Bachelor’s degree in business, marketing, or related field
– 5+ years of experience in product management
– Strong analytical and strategic thinking skills
– Excellent communication and presentation skills
– Experience working in a fast-paced, dynamic environment
– Knowledge of technology and software development processes

If you are a highly motivated and results-driven professional with a passion for product management, we want to hear from you. Apply now to join our client’s innovative team in Montreal, QC.

Expected salary:

Job date: Wed, 05 Jun 2024 22:57:09 GMT