Company: Canada Goose

Location: Toronto, ON

Job description: Company DescriptionCanada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.Job DescriptionThe Senior Specialist, Email Marketing, is responsible for the planning and execution of email campaign programs required to deliver against commercial and email community objectives at Canada Goose. This role will be reporting to the Senior Manager, Email Marketing, and will work closely with partners across Marketing, E-commerce, Tech, Insights and CRM ensuring best-in-class email marketing campaigns are achieved.You are a master at managing multiple tasks, have strong program implementation and execution experience and want to broaden your marketing skills with greater exposure to strategic program development at a central office. You are the champion of collaboration and work relentlessly to find solutions and support programs for the business and regional partners globally.What You’ll Do:

• Support the Sr Manager, Email Marketing with email strategy which drives both our e-commerce and retail businesses and nurtures our existing email community
• Lead the end-to-end execution for campaign emails globally (North America, EMEA, APAC), which involves, content planning, briefing, development coordination and QA
• Manage internal creative partners and determine what content resonates with the Canada Goose email community
• Work closely with internal partners to conduct comprehensive post campaign analysis of key programs to get learnings and course correct as necessary
• Collaborate with Sr Manager, Email Marketing in the development of the overarching email campaign calendar
• Host bi-weekly and monthly status meetings with our internal teams to review performance and top performing creative
• Recommend A/B testing on various email campaigns to establish the most effective email content
• Utilize customer data for audience segmentation to deliver email marketing campaigns that drive engagement, conversion, and retention growth.
• Alongside the CRM team, implement acquisition email campaigns as required
• Proactively report on email marketing trends and provide recommendations on innovation through email
• Strategically plan and collaborate with other digital marketing channel experts across social media, web, SEO, marketing automation to create and implement seamless integrated online campaigns
• Monitoring, resolving and escalating issues as they arise

Let’s Talk About You:

• 5+ years of experience in marketing, project management and cross-functional execution
• Highly self-motivated with experience working in a fast paced, team-oriented, collaborative environment
• Passion for innovative technologies and pushing the boundaries of email communications to give customers a personalized and innovative experience
• Salesforce Marketing Cloud experience an advantage, but not required
• Understanding of CASL, PII, CAN-SPAM and GDPR requirements
• Experience with web analytics tools (including Google Analytics (GA4), Datorama, etc.)
• University/College degree in marketing or business
• Enthusiastic self-starter with the ability to quickly learn and understand concepts, problem solve, take ownership, and manage work with minimal supervision
• Experience working in an Agile environment using Agile methodologies to drive results (nice to have but not required).
• Ability to think outside the box to resolve complex issues in a cross-functional environment
• Strong independent decision-making, organizational, planning, analytical, and problem-solving skills
• Data-driven mindset with exceptional attention to detail and committed to a high degree of accuracy
• Excellent written and verbal communication skills

Additional InformationWhat’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at .
Canada Goose is an iconic lifestyle brand that aims to inspire people to thrive in the world outside. The Senior Specialist, Email Marketing, is responsible for planning and executing email campaigns to drive commercial and community objectives. This role involves collaborating with various internal partners and utilizing customer data for segmentation to optimize engagement and retention. The ideal candidate has strong project management skills, a data-driven mindset, and experience in marketing and cross-functional execution. Canada Goose offers a comprehensive Total Rewards Program, opportunities for career growth, and a supportive and inclusive working environment.
Job Description:

– Plan and coordinate the daily operations of the restaurant
– Ensure that all health and safety standards are met
– Train and supervise staff
– Maintain budget and financial records
– Develop and implement marketing strategies to attract customers
– Address customer complaints and concerns
– Collaborate with suppliers and vendors
– Monitor inventory levels and order supplies as needed
– Keep up-to-date with industry trends and best practices
– Evaluate and improve operational procedures to maximize efficiency

Expected salary:

Job date: Thu, 08 Aug 2024 23:57:50 GMT