Company: Ferrero

Location: Toronto, ON

Expected salary:

Job date: Fri, 13 Dec 2024 07:50:29 GMT

Job description: Job Location: ​Toronto​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.About the Role:Are you ready to craft compelling media strategies that make iconic brands shine? As the Canada Media Manager at Ferrero, you’ll lead the charge in developing dynamic media plans, coordinating with Marketing Managers, and aligning with global guidelines to captivate audiences. With responsibilities spanning media budgets, agency collaboration, and smooth invoicing, you’ll keep operations running seamlessly. If you’re a strategic thinker with a passion for storytelling and data-driven results, join us as the Canada Media Manager!This role is hybrid and based in our North York office.Main Responsibilities:STRATEGY

• Together with Area Media Manager, develop the construction of a media strategy for Ferrero and the Marketing team to deliver on long-term objectives
• Define and translate business strategies into concrete media strategic objectives and complex concepts into practical marketing actions
• Create engaging media plans with the media agency while contributing to the overall Inter-Agency-Team (IAT) across all brands
• Ensure development of media content required to achieve key business priorities
• Evaluate the current experience in media products (including activities in country and best practiced from other countries)

PLANNING

• Allocate budget on media activities and define the right budget phasing, according to Marketing campaigns and activities
• Ensure all media is effectively controlled and maintained within defined budget
• Closely cooperate with Brand Teams and Area Media Manager to ensure that all media solutions are rooted in Brands’ values, strategies, and business objectives
• Ensure media solutions are an integral part of the company’s media plan and is consistent with the other marketing activities
• Support the execution of new product innovation when product experience requires integration into owned/managed digital assets

BUYING

• Manage agency partners on creative execution for all media marketing campaigns, including: brief creation, creative concept development, design and layout of content and tools
• Take part and oversee the negotiations with local media partners, following Group and Area guidelines
• Oversee media budget management, agency invoicing, and ensure timely invoicing and payments

MONITORING

• Put in place Key Performance Indicators (KPIs) for digital projects, actions to reach them and follow up on results
• Provide reports and analysis on campaign and content performance
• Establish performance metrics for content and media activation – responsible for the success of integrated activation of media campaigns to achieve business and brand objectives
• Analyze and interpret media trends to identify and recommend opportunities for brands development and support
• Oversee the development of design solutions to support media marketing campaigns
• Ensure that all content has been reviewed for compliance and meets with the relevant regulatory recommendations of Marketing/PR

Who we are looking for:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or a related field
• In-depth knowledge of the Canadian media marketplace
• 4+ years of relevant experience
• Excellent knowledge of Internet culture (knowledge of Digital Media Communication, Social Media Marketing, Digital PR and Content Marketing) and ability to transfer this knowledge into Ferrero brand support strategy
• Being flexible and open-minded to understand Ferrero culture
• Experience and education/training on brand marketing is a plus
• Fluent in English

Accommodation:Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.About the Role:This role is located at 100 Sheppard Avenue East, North York, ON M2N 6N5How to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world.#FNADiversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Ferrero, a family-owned global company with iconic brands such as Nutella and Ferrero Rocher, is seeking a Canada Media Manager in Toronto. The role involves developing media strategies, managing budgets, collaborating with agencies, and monitoring campaign performance. The ideal candidate will have a bachelor’s degree in a related field, knowledge of the Canadian media marketplace, and experience in digital media communication. Ferrero is committed to diversity and provides accommodations for applicants with disabilities.