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Company: Cardinal Path

Location: Toronto, ON

Job description: Company DescriptionMerkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients’ teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.Job DescriptionThe Senior Consultant in our Experience Optimization (EXO) practice is a senior contact for key clients, and you will develop strong client relationships and leading the daily work of EXO project teams. Typical EXO projects include, but are not limited to, the design, development, execution, and analysis of A/B tests, multivariate experiments, conversion rate optimization (CRO) and personalization activities. In addition to leading project teams toward the successful completion of agreed–upon deliverables, the Sr. Consultant will assist senior leadership in identifying and pursuing incremental growth opportunities with clients. You enjoy mentoring individual contributors, partnering with clients to lead quantifiable success, and identifying opportunities to deepen client relationships. You will report to the Director, Experience OptimizationQualificationsClient Delivery

• You will ensure the successful completion of agreed-upon project deliverables within statement of work (“SOW”) scope, timeline, and budget.
• You will ensure the quality of the project team’s work by offering constructive feedback and continually striving to “raise the bar” for Cardinal Path’s standard of delivery.
• You will nurture client relationships by being a strategic advisor to the client, using a strong interest in your client’s business and goals.
• You will conduct regular client communication, both regarding strategic direction and tactical updates.
• You will identify potential issues with client satisfaction and work with project team to address them.
• You will act on client satisfaction survey results, ensuring quality improvement plans are developed as needed.

Practice Development & Mentorship

• You will work with individual contributors within the EXO practice to help them improve their subject matter expertise, client management skills, and generally professional development.
• You will work across practice areas within Cardinal Path to ensure EXO is well-understood across the organization and brought into as many client engagements as possible.
• You will identify and complete opportunities to improve our service delivery regarding quality, efficiency, and profitability.

Business Development

• You will identify and cultivate new business opportunities by exceeding client expectations with project delivery.
• You will participate in new business pitches.
• You will apply subject matter expertise to assist business development team with scoping and pricing estimates for new projects.
• You will assist with construction of proposals and SOWs.

Thought Leadership & Knowledge Sharing

• You will author blog posts and contribute to thought leadership assets such as white papers, webinars, etc.
• You will assist marketing with the preparation of client case studies.
• You will present at conferences, webinars, and other events.
• You will conduct training (both of client teams and internal staff).

Qualifications

• You will have a Bachelor’s degree, advanced degree preferred
• You will have 4+ years working in the field of digital optimization; work in a client results service organization, such as an analytics agency or a media agency, is preferred
• You will have 4+ years hands-on experience with optimization platforms such as Google Optimize, Adobe Target, and Optimizely
• You will have a minimum of 2 years of recent hands-on experience in web analytics platforms such as Google Analytics and/or Adobe Analytics
• You will have significant experience in designing and planning A/B tests and multivariate experiments (estimating sample sizes, test durations, quantity of variants, etc.)
• You will have experience in deploying experiments via optimization platforms such as the ones mentioned above
• You will analyze the results of experiments, both at the aggregate level and at the audience segment level
• You will communicate the results of experiments to stakeholders in a way that motivates clients to take recommended actions.
• You will be fluent with basic concepts of digital user experience (UX)
• You will have experience managing individual contributors, particularly in helping team members grow their skill sets and develop in their careers
• Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
• Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager)
• Strong Excel and PowerPoint skills
• You will have exposure to project management skills, business process redesign principles, tools and techniques is a plus

#LI-MS3#LI-RemoteAdditional InformationThe salary range for this position is $72,500,000-$85,500. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Merkle | Cardinal Path is a company that focuses on helping brands utilize data to achieve their business goals. They are currently looking for a Senior Consultant to work with clients in the Experience Optimization practice. The role involves leading project teams in A/B tests, multivariate experiments, conversion rate optimization, and personalization activities. The Senior Consultant will also be responsible for client delivery, practice development and mentorship, business development, and thought leadership. Qualifications for the position include experience in digital optimization, web analytics platforms, and optimization platforms. The salary range for this position is $72,500-$85,500.
Job Description:

We are seeking a highly motivated and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive sales.

Responsibilities:
– Develop and execute marketing campaigns across various channels, including digital, social media, and traditional media
– Collaborate with internal teams to create marketing materials, such as brochures, presentations, and advertisements
– Analyze market trends and consumer behavior to identify new opportunities for growth
– Monitor and evaluate the performance of marketing campaigns to ensure they meet business objectives
– Manage relationships with external partners, such as advertising agencies and vendors
– Stay up-to-date on industry trends and best practices in marketing

Qualifications:
– Bachelor’s degree in Marketing or related field
– 5+ years of experience in marketing, with a strong background in digital and social media marketing
– Proven track record of developing and implementing successful marketing campaigns
– Excellent communication, interpersonal, and leadership skills
– Strong analytical and problem-solving abilities
– Ability to work independently and as part of a team

If you are a results-driven marketing professional looking for a new challenge, we would love to hear from you. Apply now to join our dynamic team and help us take our brand to the next level.

Expected salary:

Job date: Fri, 07 Jun 2024 22:21:22 GMT