Company: Yorktown Search Partners

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 May 2025 22:31:59 GMT

Job description: Position Title: Chief Marketing Officer / Brand & Communications Lead
Location: Remote / Hybrid
Reports To: Managing Partner
Compensation: Market-driven deferred salary, performance-linked incentives, and equity participation
Search Mandate: Yorktown Search Partners is conducting a confidential executive search on behalf of a private client operating in the investment, media, and capital advisory space.Role Overview:Yorktown Search Partners has been engaged to identify a Chief Marketing Officer / Brand & Communications Lead for a confidential client-an emerging investment and media platform focused on M&A, co-investments, and media-powered capital partnerships.This is a rare, founder-level opportunity for a marketing executive who blends creative vision with commercial rigor. The CMO will lead the strategic development of the firms brand identity, content architecture, public positioning, and thought leadership. Your work will elevate visibility in capital markets, attract top-tier deal flow, and position the firm as a magnet for founders, investors, and ecosystem partners.Compensation is based on a market-driven deferred salary, supplemented by performance-linked incentives and equity participation that reflect long-term value creation.Key Responsibilities:Brand Strategy & Positioning

• Architect and implement the firms brand framework, tone of voice, and design identity
• Craft a compelling brand story that speaks to LPs, founders, and the broader investment ecosystem
• Embed the firms investment philosophy and differentiated value proposition into all communications

Thought Leadership, PR & Content

• Lead the firms content strategy and own the editorial calendar across all channels
• Launch flagship campaigns including founder interviews, market outlooks, and deal highlights
• Develop premium marketing collateral: investor decks, media kits, branded newsletters, and research content
• Cultivate relationships with press, podcast hosts, and content creators to drive earned media

Ecosystem Partnerships & Media Collaborations

• Drive media-for-equity campaigns and strategic influencer collaborations
• Spearhead relationships with journalists, industry panels, and media platforms to amplify brand reach
• Serve as a spokesperson and public representative at high-profile capital and business events

Digital Infrastructure & Growth Marketing

• Manage the firms digital presence (site, socials, analytics, newsletter, and paid media where applicable)
• Oversee execution of LinkedIn-led content strategy with focus on consistency, quality, and conversion
• Collaborate with agency partners and in-house stakeholders to ensure excellence in delivery

Ideal Candidate Profile:

• 10+ years in brand strategy, marketing, or communications-ideally within investment firms, professional services, or digital media
• Proven ability to build and grow executive-caliber brands from inception
• Deep experience in storytelling, financial communications, and capital markets messaging
• Comfort working in lean environments where high-impact execution is prioritized over scale
• Ability to balance creativity with performance-oriented campaigns and ROI
• Strong project management and agency collaboration skills

Ideal First Hire:The CMO will be expected to build a nimble marketing operation, starting with a Marketing Manager or fractional Agency Partner focused on LinkedIn distribution, investor-facing content, and visual brand consistency.Compensation & Alignment:This role includes a market-driven deferred salary, combined with firm-wide performance incentives and equity ownership. As a strategic leadership role, compensation is directly tied to long-term firm growth and value creation, offering the opportunity to participate meaningfully in the upside of a differentiated investment platform.

Position Summary: Chief Marketing Officer / Brand & Communications Lead

Location: Remote / Hybrid
Reporting to: Managing Partner
Compensation: Deferred salary, performance incentives, and equity participation

Role Overview:
Yorktown Search Partners is seeking a Chief Marketing Officer for a confidential client focused on investments and media, specializing in M&A and capital partnerships. This position combines creative vision with commercial strategy, aimed at elevating the company’s brand visibility, attracting high-profile deals, and enhancing partnerships.

Key Responsibilities:

• Brand Strategy: Develop and implement the firm’s brand identity and messaging.
• Thought Leadership: Lead content strategy, produce high-quality marketing materials, and manage public relations efforts.
• Media Partnerships: Build relationships with media outlets and influencers to broaden reach and visibility.
• Digital Growth: Manage the firm’s online presence and execute digital marketing strategies.

Ideal Candidate:

• 10+ years in marketing or communications, preferably in investment or media sectors.
• Experience in building and enhancing executive-level brands.
• Strong storytelling and capital markets communication skills.
• Capable of executing high-impact strategies in lean environments.
• Strong project management and collaboration skills.

First Hire:
The CMO will build a marketing team starting with a Marketing Manager or agency partner for LinkedIn and investor content.

Compensation & Alignment:
Compensation includes a deferred salary, performance incentives, and equity, aligning the role’s success with the firm’s long-term growth.