Company: Match Retail

Location: Toronto, ON

Expected salary:

Job date: Thu, 07 Aug 2025 04:01:46 GMT

Job description: OverviewCompany Overview:True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting-edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.Job Overview:The Client Strategist will play a pivotal role in developing, coordinating, and executing strategic media plans across multiple platforms and clients. This individual is a hybrid of detail-oriented executor and strategic thinker—comfortable owning day-to-day campaign activities while supporting broader client initiatives. The Client Strategist will collaborate across departments and with external media partners, ensuring campaigns are aligned to performance targets, client goals, and evolving market insights.Key Responsibilities:

• Support the Media Director with the development of comprehensive media plans across all channels
• Maintain and checking of Budget Control Reports
• Review, check and recheck preliminary client billings and final client invoices
• Brief media vendors and/or execution teams, and manage ongoing vendor communications to maintain strong relationships.
• Build and maintain accurate flowcharts and track actualized budget reporting for client campaigns.
• Leverage demographic data, consumer profiles, and client-provided insights to identify and refine target audiences.
• Utilize agency research tools to support the crafting of strategic and data-backed media recommendations.
• Issue insertion orders and ensure contractual accuracy across media types not supported by an activation team (e.g., print, digital, OOH).
• Collaborate with creative partners by issuing detailed media specifications and ensuring alignment with media strategy.
• Participate in regular client status updates, updating the status documents weekly
• Stay current with emerging media trends, tools, platforms, and best practices.

Measurable Goals:

• On-Time Delivery: 95% of all media plans and reports delivered on or before the agreed timeline.
• Budget Accuracy: Maintain media budgets within a variance threshold of ±2%.
• Campaign Performance: 90% of campaigns meet or exceed defined KPIs (reach, engagement, conversions, etc.).
• Client Satisfaction: Maintain client satisfaction scores above 8/10 (via quarterly feedback or internal reviews).
• Optimization Impact: Implement campaign optimizations resulting in a minimum 10% performance uplift, where applicable.
• Professional Development: Complete all required certifications (e.g., Google Analytics, Fundamentals) within six months and remain current annually.

Qualifications:

• 1-2 years of experience in media planning, buying, or a related role within a marketing or advertising agency.
• Strong understanding of media fundamentals, including media math, reach/frequency concepts, audience segmentation, and campaign structure.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Proven ability to manage multiple projects and competing deadlines with precision and calm under pressure.
• Excellent written and verbal communication skills; confident presenting to internal and external stakeholders.
• Highly skilled in Excel, with an understanding of formulas and functions. Able to build spreadsheets and BCRs, comfortable sorting data.
• Excellent attention to detail
• Proficiency with media planning tools and platforms (e.g., Google Analytics, Vividata, Telmar)
• Comfortable working independently while thriving in a collaborative, fast-paced environment.

Why True Media Canada?At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.

Summary: True Media Canada Overview

Company Overview:
True Media Canada is a leading strategic media agency that focuses on innovative, data-driven solutions to achieve measurable results. The agency specializes in understanding consumer behavior, market trends, and advanced media technologies to create impactful campaigns that connect brands with target audiences. Their approach emphasizes collaboration, insights, and optimization to maximize media investments.

Job Overview:
The Client Strategist is essential in developing and executing strategic media plans for various clients across multiple platforms. This role balances meticulous execution of daily campaign tasks with strategic thinking to support broader client initiatives. Collaboration with internal teams and external media partners is critical to align campaigns with performance targets and market insights.

Key Responsibilities:

• Assist the Media Director in creating comprehensive media plans.
• Manage budget reports and oversee client billing processes.
• Communicate with media vendors and maintain relationships.
• Develop and track campaign flowcharts and budgets.
• Analyze demographic data and client insights to refine target audiences.
• Utilize research tools for informed media recommendations.
• Issue insertion orders accurately across various media types.
• Collaborate with creative teams to ensure media strategy alignment.
• Participate in client updates and maintain current knowledge of media trends.

Measurable Goals:

• 95% on-time delivery of plans and reports.
• Maintain budget accuracy within ±2%.
• 90% of campaigns meeting or exceeding KPIs.
• Client satisfaction scores above 8/10.
• Achieve a minimum 10% performance uplift from optimizations.
• Complete necessary certifications within six months.

Qualifications:

• 1-2 years of experience in media planning or related roles.
• Strong understanding of media fundamentals and analytics.
• Excellent project management skills and calm under pressure.
• Proficient communication skills for stakeholder presentations.
• Advanced Excel skills and experience with media planning tools.
• Ability to work independently in a collaborative, fast-paced environment.

Why True Media Canada?
The agency promotes a creative, innovative culture centered on client success, inviting dynamic individuals to contribute to media strategy development.