Company: Abbott

Location: Orlando, FL

Expected salary: $72700 – 145300 per year

Job date: Sun, 03 Nov 2024 08:48:57 GMT

Job description: Product Marketing Manager

The Product Marketing Manager is responsible for developing and implementing product marketing strategies to drive the success of a company’s products in the market. This role involves collaborating with cross-functional teams to understand customer needs, market trends, and competitive landscape in order to position and promote products effectively.

The Product Marketing Manager may be hired at different levels, depending on their experience in product marketing. They will be responsible for developing marketing plans, creating messaging and positioning, managing product launches, conducting market research, and analyzing marketing data to measure the success of campaigns.

Overall, the Product Marketing Manager plays a crucial role in driving the growth and profitability of a company’s products by effectively communicating their value proposition to customers and guiding product development based on market demand.