Company: emergiTEL

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 03:12:08 GMT

Job description: Position Overview
We’re seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.Key Responsibilities
Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites
Lead technical SEO initiatives to improve overall site performance
Conduct in-depth keyword research and competitive analysis specific to the telecom industry
Collaborate with content teams to optimize existing content and guide new content creation
Perform regular SEO audits and implement recommendations across both brand properties
Monitor and analyze SEO metrics, providing regular performance reports and insights
Stay current with SEO best practices and telecom industry trends
Work closely with the SEM team to create integrated search strategies that maximize ROI
Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts
Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimizationRequired Qualifications
6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with:Proven track record of improving organic search performance for large websites
Strong understanding of technical SEO
Experience with enterprise-level SEO tools and analytics platforms
Demonstrated expertise in local SEO strategies
Strong analytical skills with experience in data-driven decision making
Experience in the telecommunications industry preferred
Solid understanding of SEM principles and how they complement SEO efforts
Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialistsTechnical Skills
The ideal candidate will have experience working with digital teams, developers and analysts.
Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc)
Understanding of HTML, CSS, and basic JavaScript
Proficiency in SEO audit tools and crawling software
Experience with content management systems
Familiarity with paid search platforms like Google Ads and Microsoft AdvertisingCollaboration and Integration
The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to:
Align SEO and SEM efforts to create a unified search presence
Use insights from paid search campaigns to inform organic search strategies and vice versa
Develop integrated reporting that showcases the combined impact of SEO and SEM efforts
Collaborate on budget allocation decisions to maximize overall search marketing ROI

Position Overview

The company is looking for a Senior SEO Strategist to oversee the organic search strategy for its Koodo Mobile and Public Mobile brands. This role focuses on enhancing organic visibility and traffic, working in conjunction with paid search teams to create an integrated marketing strategy.

Key Responsibilities

• Develop and Execute SEO Strategies: Create comprehensive SEO plans for both brands’ websites.
• Technical SEO Leadership: Lead initiatives to improve website performance.
• Keyword Research & Analysis: Perform in-depth industry-specific research.
• Content Optimization: Collaborate with content teams to enhance existing and new content.
• SEO Audits: Conduct regular audits and implement recommendations.
• Metrics Monitoring: Analyze SEO performance and provide insights.
• Trend Awareness: Stay updated on SEO best practices and telecom trends.
• SEM Collaboration: Work with the SEM team on integrated strategies.
• Cross-Channel Optimization: Analyze SEO and SEM data for potential improvements.

Required Qualifications

• Experience: At least 6 years in SEO, with 3+ years in a strategic role.
• Performance Improvement: Proven track record with large websites.
• Technical Expertise: Strong technical SEO knowledge and familiarity with enterprise-level tools.
• Local SEO & Analytics Skills: Understanding of local SEO and data-driven decision-making.
• Telecommunications Experience: Preferred but not mandatory.
• Cross-Functional Collaboration: Strong ability to work with diverse teams.

Technical Skills

• Analytical Tools: Proficient in Google Analytics, Adobe Analytics, Search Console, and major SEO tools.
• Web Development Understanding: Knowledge of HTML, CSS, and basic JavaScript.
• CMS Experience: Familiarity with content management systems and paid search platforms.

Collaboration and Integration

• Unified Search Strategy: Align SEO and SEM efforts for a cohesive presence.
• Data-Driven Insights: Use paid search insights to enhance organic strategies.
• Integrated Reporting: Showcase the combined impact of SEO and SEM.
• Budget Collaboration: Assist in budget allocation to maximize ROI in search marketing.