Company: Emerald Logistix

Location: Orlando, FL

Expected salary:

Job date: Mon, 21 Jul 2025 04:12:24 GMT

Job description:

Job Title: Social Media and Digital Marketing Specialist

Job Description:

We are seeking a highly motivated and detail-oriented Social Media and Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of major social media platforms and possess a deep knowledge of digital marketing strategies. You will be responsible for creating, implementing, and optimizing marketing campaigns that enhance brand visibility, increase customer reach, and drive customer engagement.

Key Responsibilities:

• Social Media Management: Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to build a strong online presence.

• Content Creation: Collaborate with the creative team to generate compelling content that resonates with our target audience, including graphics, videos, and blog posts.

• Data Analysis: Utilize analytics tools to track performance metrics and derive insights from social media campaigns. Apply data-driven decision-making to optimize marketing strategies and improve overall effectiveness.

• Customer Engagement: Foster a vibrant online community by engaging with followers, responding to comments and messages, and encouraging user-generated content to enhance customer loyalty.

• Market Research: Stay updated on industry trends, emerging platforms, and innovative marketing strategies to ensure our approaches remain cutting-edge and effective.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand message and alignment on marketing goals.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a team and across departments.
• Knowledge of SEO, PPC, and email marketing strategies is a plus.
• Proficiency in tools such as Google Analytics, Hootsuite, or similar platforms.

What We Offer:

• A collaborative and creative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to make a meaningful impact within our organization.

If you are passionate about social media and digital marketing and looking for an exciting opportunity to grow your career, we invite you to apply!