Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.

Responsibilities

Content Planning and Development

• Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
• Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
• Coordinate French translations for website content
• Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.

• Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

• Develop email marketing copy that results in conversions and growth in support of various business goals
• Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

• Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
• Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
• Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

• Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
• Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

• Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

• Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
• 3-5 years of digital content or communications experience
• Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
• Ability to develop email marketing content and a solid understanding of email marketing best practices
• Experience with Google local search and Google ads
• Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
• Solid SEO skills to create web content that’s optimized for Google and SERP features
• Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey

• Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
• Strong time management, project management, organization, and prioritization skills
• Ability to multitask and handle various projects, deadlines and changing priorities
• Familiarity with a content management system (CMS) such as Sitecore an asset
• Bilingual in French an asset