Company: BIGEYE Agency

Location: Orlando, FL

Expected salary:

Job date: Sat, 27 Sep 2025 22:53:17 GMT

Job description:

Job Title: Digital Marketing Specialist

Job Description:

We are seeking a proactive Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for monitoring emerging trends, tools, and best practices in digital content marketing, with a strong emphasis on email and SMS marketing, as well as social platforms. Your expertise will guide our efforts in creating and executing lifecycle email and SMS marketing campaigns, ensuring that all messaging across owned channels is cohesive and aligns with our brand strategy.

Key Responsibilities:

• Research and analyze emerging trends, tools, and best practices in digital marketing to enhance our strategies.
• Develop and implement effective lifecycle email and SMS marketing campaigns that drive engagement and improve customer retention.
• Collaborate with the creative team to craft compelling content that resonates with our audience across all digital channels.
• Monitor and assess the performance of marketing campaigns, utilizing analytics to inform future strategies and optimize engagement.
• Ensure consistent messaging and branding across all channels to provide a seamless customer experience.
• Stay informed about changes in digital marketing platforms and regulations, adapting our strategies as necessary.

Qualifications:

• Proven experience in digital marketing, with a focus on content marketing, email/SMS, and social media platforms.
• Strong understanding of lifecycle marketing principles and best practices.
• Proficient in analytics tools to track and measure campaign performance.
• Excellent communication skills and a creative mindset.
• Ability to work collaboratively in a fast-paced environment.

Join us in driving impactful digital marketing strategies that engage our audience and foster brand loyalty!