Company: BIGEYE Agency

Location: Orlando, FL

Expected salary:

Job date: Sat, 27 Sep 2025 22:15:45 GMT

Job description:

Job Title: Digital Marketing Specialist

Job Description:

We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. In this role, you will be responsible for monitoring emerging trends, tools, and best practices in digital content marketing, email/SMS campaigns, and social media platforms. Your primary focus will be on lifecycle email and SMS marketing, as well as optimizing our other owned channels.

Key Responsibilities:

• Trend Analysis: Stay up-to-date with the latest developments in digital marketing and analyze their potential impact on our strategies.
• Campaign Management: Plan, execute, and optimize lifecycle email and SMS marketing campaigns to enhance customer engagement and drive conversions.
• Content Development: Collaborate with cross-functional teams to create cohesive messaging across all digital platforms, ensuring brand consistency.
• Performance Tracking: Monitor campaign performance metrics and provide insights for continuous improvement based on data analyses.
• Audience Engagement: Develop strategies to engage and retain our audience through personalized content and targeted messaging across all channels.
• Best Practices: Implement industry best practices for digital marketing to maximize reach and effectiveness.
• Research & Development: Conduct market research to identify opportunities for innovation in digital marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on email/SMS marketing and social media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Proficient in marketing tools and platforms, with an eagerness to learn and adapt to new technologies.

Join us in shaping the future of our digital marketing efforts while driving meaningful engagement with our audience. Apply today to become an integral part of our innovative team!