Company: BIGEYE Agency

Location: Orlando, FL

Expected salary:

Job date: Sat, 27 Sep 2025 22:02:39 GMT

Job description:

Job Title: Digital Marketing Specialist

Job Description:

We are seeking a Digital Marketing Specialist to join our dynamic team. This role is critical in monitoring emerging trends, tools, and best practices in digital content marketing, including email and SMS campaigns, social media platforms, and other owned channels.

Key Responsibilities:

1. Trend Analysis:

   • Stay updated on the latest trends in digital marketing, email/SMS marketing, and social media to ensure our strategies remain competitive and effective.

2. Content Strategy:

   • Develop cohesive messaging across all channels, ensuring alignment with brand objectives and audience engagement.

3. Campaign Management:

   • Plan, execute, and optimize lifecycle email and SMS marketing campaigns to drive engagement and conversions.

4. Performance Monitoring:

   • Analyze the effectiveness of digital content strategies and campaigns using performance metrics, providing insights for continuous improvement.

5. Collaboration:

   • Work closely with cross-functional teams, including design, product, and sales, to create integrated marketing initiatives that resonate with our audience.

6. Best Practices Implementation:

   • Implement best practices in digital marketing to enhance user experience and maximize overall channel performance.

Qualifications:

• Proven experience in digital marketing, with a focus on email/SMS and social platforms.
• Strong analytical skills and familiarity with marketing analytics tools.
• Excellent communication and collaboration abilities.
• Creative mindset with a keen eye for detail.

What We Offer:

• Competitive salary and benefits package.
• A supportive environment that fosters professional growth and development.
• Opportunities to work on innovative projects and make a significant impact.

Join us in shaping the future of digital marketing and driving brand engagement through cutting-edge strategies and tactics!