Company: BIGEYE Agency

Location: Orlando, FL

Expected salary:

Job date: Sat, 27 Sep 2025 22:25:41 GMT

Job description:

Job Title: Digital Content Marketing Specialist

Job Description:

We are seeking a highly motivated Digital Content Marketing Specialist to join our dynamic team. In this role, you will monitor emerging trends, tools, and best practices in digital content marketing, focusing on email/SMS marketing and various social media platforms. Your expertise will play a crucial role in managing lifecycle email and SMS marketing campaigns, as well as other owned channels.

Key Responsibilities:

• Stay abreast of the latest trends and innovations in digital content marketing, email/SMS strategies, and social media platforms.
• Develop and manage lifecycle email and SMS marketing campaigns that drive engagement and conversion.
• Ensure cohesive messaging across all digital channels to maintain brand consistency.
• Collaborate with cross-functional teams to create compelling content that resonates with our target audience.
• Analyze campaign performance metrics and gather insights to optimize future marketing initiatives.
• Implement best practices for email/SMS marketing, focusing on personalization and customer segmentation.
• Monitor and report on industry benchmarks to keep our strategies competitive.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital content marketing, particularly in email/SMS and social media.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for detail, ensuring high-quality content production.
• Familiarity with marketing automation tools and analytics platforms.

If you are passionate about digital marketing and eager to help us drive engagement through innovative content strategies, we want to hear from you. Join us in shaping the future of our digital marketing efforts!