Company: BIGEYE Agency

Location: Orlando, FL

Expected salary:

Job date: Sat, 27 Sep 2025 22:11:28 GMT

Job description:

Job Title: Digital Content Marketing Specialist

Job Description:

We are seeking a proactive and detail-oriented Digital Content Marketing Specialist to join our dynamic team. In this role, you will be responsible for monitoring emerging trends, tools, and best practices in digital content marketing, including email/SMS marketing and social media platforms. Your expertise will be pivotal in optimizing our lifecycle email and SMS campaigns, as well as other owned channels.

Key Responsibilities:

• Stay abreast of the latest trends and innovations in digital content marketing, email, SMS, and social media.
• Develop and implement cohesive messaging strategies that resonate with our target audience and drive engagement across all platforms.
• Design, execute, and analyze lifecycle email and SMS marketing campaigns to nurture customer relationships and enhance user experiences.
• Collaborate with cross-functional teams to ensure alignment of content and messaging across all digital channels.
• Monitor and report on campaign performance, utilizing data-driven insights to optimize future strategies.
• Conduct A/B testing and other methods to continuously improve campaign effectiveness and engagement rates.

Qualifications:

• Proven experience in digital content marketing, email marketing, and social media management.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with marketing automation tools and analytics platforms.
• Creative mindset with the ability to generate innovative ideas that resonate with target audiences.

Join us in driving engagement through impactful digital marketing strategies that enhance our brand presence and connect with our customers!